Hilton’s CSR department comprehends the significance of generating hospitality employment prospects. The CSR department of Hilton generally prepares different sorts of programs as well as services for protecting the global environment and preserving the world in an efficient manner. In this similar context, the most outstanding service which provided by Hilton is the establishment of ‘Double Tree Hotels’. This particular idea has been used by Hilton for the prime objective of providing effective learning service to the children belonging to local schools as well as youth groups. It has been observed that the ‘Double Tree Hotels’ of Hilton is considered to be the fastest growing hotels in establishing green lodging programs. Moreover, the CSR department of Hilton group greatly emphasizes upon protecting the environment by conducting successful environmental studies. The department efficiently conducts the environmental studies by traveling to several science centers as well as a museum. Thus, the aforementioned factors ultimately make the hotel as well as its CSR department distinct as compared to others (Hilton Worldwide, 2012). CSR Department of Hilton Hotels and Resorts and Growth Strategic Plan.
Crowther, D., & Aras, G. (2008). Corporate social responsibility. London: Bookboon.
EurekaStreet. (2012). How to measure corporate social responsibility. Retrieved from http://www.eurekastreet.com.au/article.aspx?aeid=875
Garriga, E., & Mele, D. (2004). Corporate social responsibility
theories: mapping the territory. Journal of Business Ethics 53, pp.51–71.
Hilton Worldwide. (2012). A legacy of innovation. Retrieved from http://www3.hilton.com/en/about/index.html
Hilton Worldwide. (2012). Travel with purpose. Retrieved from http://www.hiltonworldwide.com/corporate-responsibility/
Justmeans. (2012). Hilton worldwide’s UK hotels awarded carbon saver gold standard. Retrieved from http://www.justmeans.com/press-releases/Hilton-Worldwides-UK-Hotels-Awarded-Carbon-Saver-Gold-Standard/9795.html
Justmeans. (2012). How neglecting CSR can be bad for your brand. Retrieved from http://www.justmeans.com/How-neglecting-CSR-can-be-bad-for-your-brand/35357.html
Please type your essay title, choose your document type, enter your email and we send you essay samples