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Obesity in Young Children

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Programme deals with recording height and weight measurements of young children that allows detailed assessment of prevalence and trends on overweight and obesity levels of children.The strengths of this programme are related with the impartial and accessible data on the prevalence and trends pertaining to level of obesity in children. Conversely, the limited reach of the programme is the major drawback associated with this programme (Lifestyle Statistics Team, 2013).The Responsibility Deal was developed to encourage the business involved in manufacturing of food and beverages as well as retailers to support the government initiative to reduce the growing rate of obesity in young children. The Responsibility Deal involves a set of pledges, which the businesses are required to comply.The programme focuses on both businesses as well as the children, which is its major strength. On the contrary, the increased focus on business segment for preventing obesity can be identified as less relevant with respect to this programme (Ellison, 2013).Change4Life Programme generally deals with making good choices regarding the consumption of food and drinks. The programme involves advising young children and their parents regarding the healthy diet and importance of physical activity.One of the major strength of this programme is that it is predominately associated with generating awareness regarding the healthy lifestyle and diet. Nevertheless, certain limitations can be ascertained with regard to this programme. Notably, this programme has been ascertained to have little impact on the attitude and behaviour of young children (Croker &et.The topic, “Obesity in Young Children” has been chosen for the article, as the epidemic of obesity as drawn significant attention of worldwide healthcare agencies as well as the parents in the present scenario. Factors such as lifestyle preferences, diet and cultural environment are determined to have widespread impact on the rising trend of obesity in young children in the U K (Lifestyles statistics team, 2014).Young children suffering from the disease of obesity are the primary target audience while the parents are the secondary audience. The young children with obesity and their parents are selected as the target audience as the young children in the UK are more vulnerable to the disease.From the report published by Health & Social care Information centre on
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