From the late fifties to the early 70s, the British film industry experienced its only sustained period of quality and quantity. Internationally, the idea of British filmed gained acceptability which was compounded by the idea of a ‘ swinging’ Britain (Wallace, 1997). Censorship rules were also relaxed along with the liberal sensibilities of the generation which resulted in nudity and the portrayal of sex as a part of feature film presentations. Films like Blowup, Repulsion, and Women in love broke new ground with their remarkable portrayal and often profound use nudity (Robertson, 1989).
No mention of the British film industry can be complete without the mention of the quintessential British hero working for queen and country i. e. James Bond (Wallace, 1997). Strangely enough, Dr. No (1962) (which was the first Bond film) was not a resounding success when it was launched but it gained in popularity as word of mouth marketing took over and made it into a British success. The next year, From Russia With Love (1963) was a resounding international hit and by the time Goldfinger was launched, James Bond was a commonly known British character and the film itself broke records at the time (Peachment, 1998).
As is common worldwide in the film industry, copycat films were soon launched like The Liquidator (1965) and Sebastian (1968). Rival series of films were also created and Michael Caine starred in the role of Harry Palmer (as a more realistic and believable version of James Bond) who appeared in movies like The Ipcress File (1965) Funeral in Berlin (1966) and Billion Dollar Brain (1967). Hollywood and producers also paid attention to British cinema and the French director Francois Truffaut worked on his fist film outside of France when he directed Fahrenheit 451 (1966).
This was also the decade when American directors and producers came to England to make films.
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