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Globalization and Global Strategic Planning SLP 1 (401)

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Because of its intention to provide one-stop convenience shopping to customers; te company had realized that customer buying habits and trends were changing (Whittington & Mayer, 2002). Oe of the most important reasons however was the instability of earnings from sugar sector due to its seasonal nature, cupled with the anticipated EU reform (Bertin, 2002). B the early 1900’s, AF diversified into the tea and coffee segment (through acquisition of Twinings and Jackson), te biscuits and chips bread business (through acquisition of Burtons and Ryvita) and finally, te frozen and edible oils segment (George Weston Limited, 2010).

Te chairman, Wston purchased the bread delivery route in 1882 and in the next 36 areas he built several bakeries in that region (George Weston Limited, 2010). I 1935 seven bakeries were purchased in England, Wles and Scotland (George Weston Limited, 2010). Ater the end of the World War II, te company purchased two Australian bakeries, nmely, Gld Crust Bakeries in Adelaide and Gartrell White in Sydney 2008). I continued in the 1960’s with the acquisition of A. ad the launch the largest bakery in Glasgow in 1970 after which it diversified into the frozen foods segment by capturing the ice cream market and pizza bakery market 2008).

I 1882, te acquisition of the bread delivery route led to the creation of George Weston Limited which was ranked as one of America’s top businesses 2008). Hwever, twards the beginning of World War II high taxes and voluntary defense contributions led to low profits. Te company’s decision to acquire Australian bakeries Gold Crust Bakeries in Adelaide and Gartrell White in Sydney profits worth £2 million a year (Cherney & Elena, 2001).

Te 1950’s boom led ABF to become the largest miller, bker and grocers in the UK and abroad 2008). I 1960’s the company acquired a controlling interest in A. ,a multi-billion dollar business in itself, cmprising of over 230 bakery outlets across the UK (International Directory of Company Histories, 2008). B the 1990’s the company left its competitors behind with an exorbitant 80% market share (International Directory of Company Histories, 2008). Te company was formally employed in the sugar hwever, i spread its...

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preview essay on Globalization and Global Strategic Planning SLP 1 (401)
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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