An in-depth study has been conducted about the internal, eternal and corporate social responsibility (CSR) strategies to analyze the current market position of the organisation. Te analysis of the business strategies has further provided assistance to evaluate new business strategy and recommendation to improve their current competitive position. Te corporate strategy of Zara can be defined by their long and medium-term goals. Te study of the vision and mission statement can provide a strong understanding of the overall corporate strategies of the organisation. Te long-term strategic goal of the is to secure the leading position of the retail business market by fulfilling the desires of their potential consumers.
Te organisation is committed towards providing innovative designs made of quality materials within affordable price ranges. Te mission of the organisation is to provide positive contribution towards the sustainable development of the environment and society through their innovative business model (Viswanadham, N Date). Cstomer centric apparel and accessories designing strategy: Te organisation has adopted a strategy to directly ask the consumers about their preferences in cloth and accessories designs. Te associates of the organisation use personal digital assistance (PDA) devices to collect the feedbacks of consumers about new clothing design ideas.
Te devices help them to quickly transmit the design ideas to their research and development departments. Te design teams of the organisation are famous to deliver the new design to the market within a span of two weeks only (Viswanadham, N Date. Uing advanced technology: Te organisation is using updated technology in terms of their cost control, iventory management and product tracking. Teir PDA devices assist them to collect the details about sold out items, nn-selling items, ppular colours preferred by consumers and stores with maximum selling rates (Viswanadham, N Date).
Poper control on the manufacturing procedure: Te facility of fabric production of the organisation is situated in the central location of Spain. Tis assists the organisation to save time and money in their fabric manufacturing procedure. Te manufacturing department schedule the shipments of product after every two weeks to keep their store stock updated with new fashions (Viswanadham, N...
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