The American influence on commerce has come to be heavily influenced by the diversity of the cultures with which it has to deal. One would suggest that it is because of the cultural diversity of not only the countries that the United States deals with but also of its own people that has come to influence its political influence in the global business environment. Cultural diversity refers to the variety and differences in race, ethnicity, and class that are present in a society, state or the world. Different people over the world have diverse cultures or customs and this can be said to be what makes them different and marks them out from other people (Wrampelmeier 163).
Languages, food, and mode of dressing are also part of the cultural diversity that the United States has to deal with, notwithstanding the conformity to an everyday way of living by people of a certain society. It has been found that history profoundly determines aspects of culture, but while this may be the case, the environment also plays a significant role the development of cultural identity.
This definition implies that the people who develop the cultural resources and control access to the culture itself. Thus, in its attempt to achieve political influence over the global business environment, the United States has come to be influenced by the need for cultural diversity, so that the commercial world can focus on those aspects of culture that are beneficial for business. It can be argued that American political influence has come to affect the culture of consumption all over the world. It does hinder this but encourages the interaction and exchange of the diverse cultures, but this normally occurs with a bias to the Western model.
Furthermore, the American political authority over the rest of the world has had a positive influence on those states that participate in international trade. It boosts their presence in the global market and avails new technologies to them.
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