Of this analysis report is to come up with future strategies that will help e-retailers grow and expand into new markets, tus enabling the growth of the firm. I the electronic-marketer knows the factors that influence online consumer behaviors, aong with the relationships between these factors and type of Internet-based shoppers, tey can further develop their marketing strategies to convert the potential clients into active ones, wile maintaining the existing online customers. Cnsumers around the world share some characteristics. Terefore, t measure the online shopping preferences behavior for consumers the globe, te factors that affect online shopping behavior were evaluated.
Atitude is an effective variable which has a positive impact on future intention of web-based shopping. Terefore, ay factors that affect the consumers’ attitude have an impact on the consumers’ perception of the Internet-based shopping. Te report found out that the following are the dominant factors that affect consumer perceptions during online shopping: acess to adequate information, prceived usefulness of the purchase mode, cnvenience, scurity and privacy, ad finally, prceived enjoyment. Al these factors have an impact on consumers’ perception of web-based shopping.
Tme saving, abroad range of products to choose from, ad convenience are the major reasons why people prefer shopping online. Hwever, fom evaluation of literature the disclosure of personal, cedit card and debit card information is their biggest concern. Terefore, te company’s site is supposed to be designed in a manner that consumers’ information is protected from intruders and clients spend less time looking for information. Tis report contains a review of how the consumers look at online shopping. Te purpose of this report to come up with future strategies that will help the firm to grow and expand into new markets.
Te report also provides a deep understanding of how to manage online platform in order to support the operations of the business. Nw media has affected the manner in which people shop. Te Internet has exerted an increasingly strong influence on people’s lifestyle. Te top five online activities include surfing, emailing, scial networking, catting, ad job searching. Sme of the sites that are commonly utilized for these activities comprise of the Yhoo, eay, ad Google.
Te Internet has brought sweeping changes in...
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