We figure out that this will redound to the benefit of the community and the benefits the community will reap outweigh their efforts and costs. Budgets, implementing plans are still under discussions, but we plan to start in 2015. The target of the program is to get the participation of 20% of UK hospitality sectors in the UK by 2016, increasing in percentage yearly thereafter. We will also use the same marketing techniques but will implement it using social marketing procedures that is more in behavior change. What we strive to accomplish is to change the behavior of businesses and households in seeking ways to reduce food wastages thru social marketing.
1.0 Background, purpose and focus
The problem of wastes every year is a threatening problem to the government as inefficient use of resources costs businesses (restaurants) and households’ money, and environmental damage. As such, food wastages are seen as a problem globally.
This issue is significant as the amount of food wasted by the UK, US and Europe are enough to feed nearly one billion malnourished children in the world. (Tristan Stuart, 2009). Stuart claims that an “estimated 20 to 40% of UK fruit and vegetables are rejected even before they reach the shops - mostly because they do not match the supermarkets' excessively strict cosmetic standards.” . Analysis of Food Wastages in U.K.
Please type your essay title, choose your document type, enter your email and we send you essay samples