We figure out that this will redound to the benefit of the community and the benefits the community will reap outweigh their efforts and costs. Budgets, implementing plans are still under discussions, but we plan to start in 2015. The target of the program is to get the participation of 20% of UK hospitality sectors in the UK by 2016, increasing in percentage yearly thereafter. We will also use the same marketing techniques but will implement it using social marketing procedures that is more in behavior change. What we strive to accomplish is to change the behavior of businesses and households in seeking ways to reduce food wastages thru social marketing.
1.0 Background, purpose and focus
The problem of wastes every year is a threatening problem to the government as inefficient use of resources costs businesses (restaurants) and households’ money, and environmental damage. As such, food wastages are seen as a problem globally.
This issue is significant as the amount of food wasted by the UK, US and Europe are enough to feed nearly one billion malnourished children in the world. (Tristan Stuart, 2009). Stuart claims that an “estimated 20 to 40% of UK fruit and vegetables are rejected even before they reach the shops - mostly because they do not match the supermarkets' excessively strict cosmetic standards.” . Analysis of Food Wastages in U.K.
CIA World Factbook. 2014. United Kingdom. People and Society. https://www.cia.gov/library/publications/the-world-factbook/
FEDREST (Federation of Specialist Restaurants).”Eating Out Statistics for UK”. http://www.fedrest.com/eatingoutstatistics.html
Gov.uk.2014. Reducing and Managing Waste Policy . [on line] Available at https://www.gov.uk/government/policies/reducing-and-managing-waste. Accessed [01 July 214]
Helmich, Nanci, 2006. Survey: Restaurants dishing out extra-large portions. USA Today. Health and Behavior [on line]. Available at .usatoday.com/news/health/2006-10-21-portions-restaurants_x.htm Accessed [03 July 2014
LRS Consultancy. 2013. £7 billion to be invested in the waste and management sector. [online] Availale at http: www.LRS Consutancy.com/documents/LRSCatalyst_Waste Resource_Management_MandA_Report_2013 pdf. [Accessed 01 July 2014]
Smithers, Rebecca. Food Waste Report Shows UK families throw away 24 meals a month. [online] Available at theguardian.com/environment/2013/nov/07/uk-households-food-waste [Accessed 01 July 2014]
Schneider, I. 2008. Wasting Food – An Insistent Behavior. Urban Issues and solutions. Shaw Conference Centre, Edmonton, Alberta, Canada pdf.. [on line]Available from http://www.ifr.ac.uk/waste/Reports/Wasting%20Food%20-%20An%20Insistent.pdf[Accessed 03 July 2013
Stuart, Tristan.2009 Food Waste Facts. Waste 2009. [online] Available from http://www.tristramstuart.co.uk/FoodWasteFacts.html[Accessed 01 July 2014]
UCSF.2014. What is Social Marketing [online] University of California, San Francisco [online] Available from http://www.stdhivtraining.org/YSMT_socmarketing.html [Accessed 02 July 2014]
WRAP. “The Food we waste”. Food Waste Report v2. [on line] Available from
<http://www.ifr.ac.uk/waste/Reports/WRAP The Food We Waste.pdf>.[Accessed 02 July 2014]
Weinreich, Nedra Kline, 2010. What is Social Marketing?, Weinreich Communications. [online] Available from <http://www.social-marketing.com/Whatis.html>
Please type your essay title, choose your document type, enter your email and we send you essay samples