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Final report

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Our team has also upgraded the company’s transaction system in order to enable the machines run the new E-coin system. During the deploying process, our team has met various threats such as frauds. Moreover, we have put resources in place to address the challenges and any other potential threats. Also, Amazon and E-Bay agreed to collaborate with our company in this venture and it is now possible for customer to use E-coin to make payments at those online shopping platforms.To help in marketing and increase the popularity of E-coin, the marketing team has designed an advertising strategy that will successfully target the different consumers in the population. The marketing team has placed the advertisements in the Barron’s magazine and also a 40-second TV commercials are playing three times a day at the prime time advertisements slots. Besides, four radio stations are also airing the advertisements throughout their morning and evening shows at the top of every hour. In addition, both E-bay and Amazon are now offering a “Check out with E-Coin” payment option that offers customers to get a 5% cash back at every time purchase.As the technology is relatively new, Goldman Sachs are now offering extensive assistance for those who are trying to open an e-coin accounts. Besides, we are offering an attractive special discount to the first purchasers to help in promoting the E-coin brand. This strategy is having the effect of encouraging the new customers to stick to the platform so as to be able to fully realize the benefits offered by the system.To help the company’s employees to become more familiar with the new system, they are currently undergoing one hour morning training session twice a week on Monday and Friday. During the trainings, the instructors are teaching the employees with the appropriate skills that will ensure they are able to use the system successfully. Also, the employees have an expert on hand to help them in handling any difficult situations that they may happen to encounter.From the project, we believe that good communication between the team members is necessary and this would lead a better outcome. To be sure, conflicts of opinion appeared frequently, as the members were working on their tasks but through effective dialogue and communication, it was possible for them to solve issues easily and allow the project’s implementation to proceed in a smooth path. Communication has played an
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preview essay on Final report
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Ph.D.
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