This in turn portrayed an institutional image and position despite the fact that it was all Jerry’s thought. From a psychoanalytic point of view, this was an act of instinctual drive because Jerry was acting from his instincts and thoughts. For this reason, the problem in New Horizons Agency was an instinctual drive. It thus ought to be addressed from the psychoanalytic point of view as opposed to any other approaches that might be fit for the mitigation of this issue (Bodnar, & Cohen, 2012). The action research 1. Problem identification As already noted, social media have been a productive tool for New Horizons Agency especially when it comes to marketing of its services and getting insights from other stakeholders like parents. Social media have been pivotal in making sure that the company’s services are communicated to intended stakeholders in a bid to reach more parents with autistic children. However, this exploration of communication media has had some detrimental effects to the company as well. Recently, Jim was informed about Jerry blog in which he posted some policy issues of the company based on his instinctual drive. The post did not spark concerns until it was read by Edward Hooks (a leading health and education reporter) who in turn reported the case to Jim. The Role of New Horizons Agency for Autistic Children.
Bodnar, K., & Cohen, J. L. (2012). The B2B social media book: Become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more. Hoboken, N.J: Wiley.
Hinchey, P. H. (2008). Action research primer. New York: Peter Lang.
MacTaggart, R. (1997). Participatory action research: International contexts and consequences. Albany, NY: State Univ. of New York Press.
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