The crime index in South Africa has painted the country’s image in a bad manner to an extent that it had being a major impairment to the growth of the country’s tourism sector.According to Francheska (2011) and Mattner et al. (2012), the 2010 FIFA world cup provided South Africa with a perfect opportunity to show case its tourists’ attractions sites. Secondly, the event provided the country with an opportunity to create a good image for the country other than the one portrayed by the international media that depicted the country to be unsafe and suffers from the bad relationship between the Black South Africans who are the majority and the White South Africans who are the minorities. Thirdly, the first FIFA world cup in Africa provided the country with an opportunity to prove that indeed South Africans are welcoming and friendly people who show love and respect to foreign visitors.According to 2010 FIFA World Cup South Africa (2010), South Africa was able to fully maximise the opportunity accorded by the 2010 FIFA world cup that it hosted. This is because, during the months of June and July when the World cup was taking place in the country, approximately 309,554 tourists visited the country and injected more than $2billion into the South Africa’s economy. The cities that were most popular with the tourists during the world cup were Durban, Johannesburg, and Cape Town.In regards to the impact of the image or perception of the country, it was noted that most of the tourists who visited the country had a changed mindset about the country. Furthermore, approximately 90% of the total tourists who arrived in South Africa were. World Cup Impact on South Africas Tourism Sector.
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