Altbeker (2009) stated that the key factor that negatively affects the South Africa’s tourism sector is the crime level in the country, wich makes many international tourists shy away from visiting the country for fear of their own safety. I the writings by Altbeker (2009), h referred to a report released by the United Nations Office on Drugs and Crime, wich showed that the country was in position two for having the highest cases of assault and murder, ad position one for rape cases in a sample size countries.
Tese high cases of crime in South Africa have contributed to most international tourists shying away from the country and more so the xenophobic attacks that are common in the country have also contributed to lower number of tourists from African countries. Te crime index in South Africa has painted the country’s image in a bad manner to an extent that it had being a major impairment to the growth of the country’s tourism sector. Acording to Francheska (2011) and Mattner et al. 2012), te 2010 FIFA world South Africa with a perfect opportunity to show case its tourists’ attractions sites.
Scondly, te event provided the country with an opportunity to create a good image for the country other than the one portrayed by the international media that depicted the country to be unsafe and suffers from the bad relationship between the Black South Africans who are the majority and the White South Africans who are the minorities. Tirdly, te first FIFA world cup in Africa provided the country with an opportunity to prove that indeed Africans welcoming and friendly people who show love and respect to foreign visitors.
Acording to 2010 FIFA World Cup South Africa (2010), Suth Africa was able to fully maximise the opportunity accorded by the 2010 FIFA world cup that it hosted. Tis is because, dring the months of June and July when the World cup was taking place in the country, aproximately 309,554 tourists visited the country and injected more than $2billion into the South Africa’s economy. Te cities that were most popular with the tourists during the cup were Jhannesburg, ad Cape Town.
I regards to the impact of the image or perception of the country, i was noted that most of the tourists who visited the country had a changed mindset about the country. Frthermore, aproximately 90% of the total tourists who arrived in South Africa were. ..
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