The federal government gave in to the demands of these capitalists and devoted millions to building highway systems.Socialization in America follows the lens of “survival of the fittest” and made the political system a system for the fittest too (Schlosser 37). Ray Kroc used this language when he responded to a reporters analysis of the fast food industry in 1972: “This is not [an industry]. This is rat eat rat, dog eat dog.Youre talking about the American way of the survival of the fittest” (Schlosser 37). The political system follows the same realist ethics in its policymaking. Some examples are the wars that America engaged in, so that it can establish and protect its international political and economic hegemony. The way people relate to follow human beings has followed this competitive, zero-sum thinking.Resistance to the fast food industry, however, aims to change the system and this resistance commonly hails from concerned activist organizations. Jim Hightower, a farm activist, argued as early as the 1970s that “bigger is not better” (Schlosser 5). Bigger means that large companies are ejecting small mom-and-pop restaurants out of the business. Bigger also means that companies are pulling political strings that make it easier for them to practice unjust labor laws and unsafe food practices. Parents and non-government organizations also question marketing to children and demand healthier food options.FFN depicts core concepts of freedom, order, equality and justice. Fast food imposes order through its concept of uniformity. Fast food companies applied assembly line principles. Fast Food Nation - When Bigger, Faster, and Cheaper is Not Right.
Gunter, Barrie, Oates, Caroline, and Mark Blades. “Issues about Television Advertising to Children.” Advertising to Children on TV: Content, Impact, and Regulation. New Jersey: Lawrence Erlbaum Associates, 2005. 1-13. Print.
Schlosser, Eric. Fast Food Nation. New York: Harper Perennial, 2001. Print.
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