Of the article since it not only concentrates on the marketing strategies but also shows how these organizations have managed to achieve economic advantages over their competition both in terms of costs and time. Te establishment of warehouses all over the world for instance is one of the key strategies that Forever 21 has adopted to ensure that it reduces the lead time from demand to the supply of these products to their retail stores and other departmental stores selling their products as well. Te insights offered by are highly reliable since a consideration of the information provided by the article and analyzing it with the information provided by other sources shows a high level of similarity.
Frbes magazine for instance assessed how Forever 21 rose from a mere retail outlet in small space to the large company it currently is through a critical analysis of the various advantages that Korean fashion market has over its competition from other areas. Frbes however, otlines how the transition of Forever 21 from its simplistic nature to its current size been a smooth sailing, ephasizing more on over 50 lawsuits waged against the organization for copyright infringement.
Te article also shows how much the teen market is the leading market share which is targeted by most fashion organizations. Aercrombie & Fitch uses a similar business model as Forever 21, snce it not only emphasizes on the latest fashion trends, bt also offers them at relatively affordable prices, mking it affordable for the middle and low class as well. Hwever, a Zillman (2014) argues, fshion trends emerge and die faster the contemporary society at an alarming rate, afactor that has made this limited flexibility company (Abercrombie & Fitch), t lose a sizeable share of their market to highly aggressive competitors who are willing to trim prices and supply the products faster than the market can exhaust them.
Mxx another fashion retail outlet highlighted in Moon’s article uses a different model from all the rest. Te organization, wich barely focuses on producing its own products, acommodates the fashion from other designers and sells it vigorously in its retail Te business adopted by the organization is equally efficient in the creation of market, snce the market caters for the varying tastes of the people in the contemporary society (McGregor, 2008).
Tis model has kept the business afloat, ad even during the. ..
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