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Fashion Media Essay Example

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Fashion Media

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Fashion Media. In this, audience activity is depicted as the directing process of the media, program and content selection. In literature gratification, this term is used to represent selective disclosure. The next one is in relation to utilitarianism (ALASUUTARI, 1999). This concept suggests that a given position of rational alternative in fulfilment of a well defined person’s needs and motives (MILLER, 1998).Third is in relation to intentionality. This concept focuses more on the cognitive measurement of activity. It furthermore focuses on the representation procedure and structuring of information, and therefore, it can be said that media information is plan directed (NEUMAN, 1991). In this regard, the sequence of intake of any media information and the strength focused on it tend to be the leader in members motivation, personality and more so the cognitive processing structure (ALEXANDER, BALL-ROKEACH & CANTOR, 1986).

The next one is in relation to involvement. In this concept, there has been a lot of focus on the cognitive effort. This brings out the emotional stimulation and point of cognitive organization and information structuring (BERMEJO, 2007). It also brings out the Para-social interaction such as talking back to the television. Next is in terms of imperviousness to influence. This involves the degree to which the audience limits, influences, and controls the media effects (MILLER, 1998). Often, an activity is viewed as insubordinate of the communicator goals and intensions.Bauer, a psychologist, is the person who came up with the phrase imperviousness to influence which was thereafter termed as active audience (ALEXANDER, BALL-ROKEACH & CANTOR, 1986). His work is viewed to be a very vital agent of change from administrative approaches to a more recipient-oriented investigation perspective (MILLER, 1998). This is even evident in his mission statement whereby he says that the major aim of a psychologist is to believe in the origin of dignity of human beings and thereby comparing it to the extent to which a robot can be accorded some dignity (ALASUUTARI, 1999). His idea was very much appreciated by other scholars who joined him in his work to assist mass communication theorists in this complex field (LUMBY, 2003).In his work, Bauer was in an attempt to get not only the personal, but also the image of an individual. He viewed nature of individuals as rational, self determining and without restraint - restraints. Fashion Media.

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preview essay on Fashion Media
  • Pages: 13 (3250 words)
  • Document Type: Essay
  • Subject: Media
  • Level: Undergraduate
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