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Evaluatean ecommerce website for their chosen organisation Essay Example

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Evaluatean ecommerce website for their chosen organisation

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The evaluation of e-shopping sites such as supermarkets involves several factors and metrics that make it very challenging. A previously done literature by another scholar Kim et al. (2003), categorizes e-commerce website evaluation criteria into six categories (Ahn, Ryu and Han, 2007). These are business functionality, corporate credibility, content reliability, website attractiveness and systematic structure plus navigation. Recently other scholars have come up with two basic categories for evaluating e-commerce websites. Au Yeung and Law (2004) focused on usability, reliability and functionality in their study on the heuristic evaluation techniques to compute the efficiency of hotel websites in Hong Kong. Concerning the above they recommended the use of efficiency, reliability and functionality in evaluating e-commerce websites. Au Yeung and Law aimed at constructing a hybrid approach that combines the fuzzy analytic network process and FVIKOR for evaluating website quality.This research study shall integrate other disciplines in an effort to evaluate e-commerce websites. Through the process of identifying and ranking their main quality characteristics through a survey of various developers and the other users’ points of interaction within the system. The different strategic performance characteristics are organized based on the Fuzzy Model for software evaluation that has previously produced excellent results in various application domains. The Fuzzy model categorizes websites based on its quality characteristics. These characteristics can further be subdivided into subcategories (Nefti, Meziane and Kasirani, 2005). User friendliness is a quality characteristic that promotes the ease of the e-commerce site use during its operation, as well as maintenance. Conceptual user friendliness is related to the e-commerce website’s ability to meet and exceed its primary purpose since this was what it was designed to do. Additionally, the website’s reliability refers to its ability to be well understood and manipulated along its life cycle (Kong and Liu, 2005).From the above discussion, it is evident evaluating of e-commerce websites requires analytical consideration of the various web measurements in E-commerce. The different tools used in measuring web metrics are website performance and traffic (Lee and Kozar, 2006). The most significant web metrics for our study are design

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preview essay on Evaluatean ecommerce website for their chosen organisation
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: E-Commerce
  • Level: Undergraduate
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