The evaluation of e-shopping sites such as supermarkets involves several factors and metrics that make it very challenging. Apreviously done literature by another scholar Kim et al. 2003), ctegorizes e-commerce website evaluation criteria into six categories (Ahn, Ru and Han, 2007). Tese are business functionality, crporate credibility, cntent reliability, wbsite attractiveness and systematic structure plus navigation. Rcently other scholars have come up with two basic categories for evaluating e-commerce websites. A Yeung and Law (2004) focused on usability, rliability and functionality in their study on the heuristic evaluation compute the efficiency of hotel websites in Hong Kong.
Cncerning the above they recommended the use of efficiency, rliability and functionality in evaluating e-commerce websites. A Yeung and Law aimed at constructing a hybrid approach that combines the fuzzy analytic network process and FVIKOR for evaluating website quality. Tis research study shall integrate other disciplines in an effort to evaluate e-commerce websites. Trough the process of identifying and ranking their main quality characteristics through a survey of various developers and the other users’ points of interaction within the system.
strategic performance characteristics are organized based on the Fuzzy Model for software evaluation that has previously produced excellent results in various application domains. Te Fuzzy model categorizes websites based on its quality characteristics. Tese characteristics can further be subdivided into subcategories (Nefti, Mziane and Kasirani, 2005). Uer friendliness is a quality characteristic that promotes the ease of the e-commerce site use during its operation, a well as maintenance. Cnceptual user friendliness is related to the e-commerce website’s ability to meet and exceed its primary purpose since this was it designed to do.
Aditionally, te website’s reliability refers to its ability to be well understood and manipulated along its life cycle (Kong and Liu, 2005). Fom the above discussion, i is evident evaluating of e-commerce websites requires analytical consideration of the various web measurements in E-commerce. Te different tools used in measuring web metrics are website performance and traffic (Lee and Kozar, 2006). Te most significant web metrics for our study are design. ..
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