Recently PharmaCARE Company brought into play a new initiative, We CARE about YOUR world, assuring all the community in its commitment to the environment-friendly attitude by using recycling, changes in packaging and other green reforms. This initiative was launched despite the fact that the company backstairs influence has defeated important environmental rules and laws. Another approach in which PharmaCARE was involved into, was handling with the Colberians, the African indigenous people that show that the Company did not lead the ethical considerations that are expected from the business of power. Historically indigenous people have always been disseized of their lands they were usually in the center of conflicts for valuable resources and the places they had.
For years, they lived outside the civilization with no proper information level that put them into more complicated situation when “ educated” entrepreneurs cam to their land with the job offers. Concerning the case, the PharmaCARE Company was mistreated the Colberians by deliberately using their low information and misused them for the Company benefit. The people of Colberians were simply uninformed; they were not about the copyrights or assets rights.
However, people of Colberians had healing talents passed from their ancestors and which the Company deliberately collected, without the slightest consideration of indigenous people intellectual property rights. The Code of ethics runs against breach of rights because of the absence of knowledge about such rights. Moreover, it is considered the violation when business takes advantage of the lack of knowledge of another company or people. In this case, PharmaCARE was deliberately acted against the Colberians intellectual property rights. More than that, the Company was in the provision of helping measures to the people of Colberians.
Their living conditions were the worst, as most of them did not have means for proper housing and lived in huts.
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