Through this system, the products are independently audited so that it can be guaranteed by the producers that they meet the required standards and ethics. The certification system of Fair-trade International provides coverage to a wide variety of the products which includes honey, bananas, cocoa, oranges, shortbread, fresh and dried fruits, coffee, cotton, and nuts, vegetables, oilseeds, juices, and spices, quinoa, sugar, rice, tea and wine (Carlos, 2007). The study of consumer behaviors is based upon the buying behaviors of the customers within which they pay three distinguishing roles of buyer, payers, and users (Kholo, Swati, 2010). The concept of relationship marketing proves to be a powerful asset for the behavior analysis of customers, it places greater stress on the on customer relationship management, consumer retention, customization, personalization, and one-to-one marketing. There are numerous factors that affect the consumer's intentions to buy or not to buy a certain product or service. It is essential for the business to understand the psychology of their consumer segments before they begin to market or promote their products properly. There are various psychological factors which affect the behaviors of consumers in the while making choices. The Ways in which the Consumer Behaviors Impacted in the Present Time.
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