To this end, not only does the use and choice of language in speech address social context and provide indications of the relationship between the individuals engaged in conversation, it further provides an important key in highlighting the socio-cultural identity.Moreover, the elucidation of social context is evidenced by the manner in which a point is expressed in speech. Indeed, if we refer to another sociolinguistic example of Holmes, she seeks to highlight how language usage provides key insights into social influences used in language choice (Holmes, 2008:3).Therefore, not only does language clearly highlight social background in terms of relationship and feelings; the word usage in speech is imperative to understanding social influences (Holmes, 2008:4). Moreover, Holmes argues that “linguistic variation occurs at other levels of linguistic analysis too: sounds, word-structure (or morphology), and grammar (or syntax) as well as vocabulary. Within each of these linguistic levels there is variation which offers the speaker a choice of ways of expression” (Holmes, 2008: 4). This proposition is further supported by consideration of syntax, pronunciation and choice of words.Moreover, the influence of social background on language is further highlighted by reference to other cultures and languages. For example, Holmes makes the point that socio-cultural norms in a language will inform word usage and syntax. This argument is further supported if we consider by analogy academic arguments pertaining to appropriate adoption of translation theory. For example, Indeed, Hatim and Munday assert that “the potential field and issues covered by translation are. Who We Are, Where We Come From.
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