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Equity Analysts Report: wm morrison supermarkets plc Essay Example

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Equity Analysts Report: wm morrison supermarkets plc

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In terms of timing, the macroeconomic condition presents still challenges that lie ahead, on both monetary and competitive fields, although there is an extended 24 month period ahead during which financing conditions will be positive and the credit crunch experienced during recent months will be overcome.Recent evidences during last year show how the share course of MS has been weak, and redundant, especially due to the fact that the company has inherited a less profitable and more competitive grocery market in light of the recent economic crisis, and because of the financial constraints that inhibited consumptions in this sense.The chart below is much clearer, and denotes how the company’s loss of profitability and competitive positioning is much more evident when we look at MS compared to the FTSE London exchange index (red line).Morrison is underperforming and the prospects are not promising as well in the British supermarket industry as exposed by the Kantar Market share data. The company has been declining in its customer base from 12.3% to 11.7% in the recent year (Ruddick 2012).CEO Dalton Philips justifies these evidences on a market bases perspective through year 2012 by arguing that the decline is sales results is not entirely a deterioration of the company’s performance but instead it is partially related to the strong comparative data of 2011 when Morrison was considered as one of the leading and high performing retailers when assessed on the basis of top and bottom line growth (Ruddick 2012).The CEO further condemns and discourages the use of comparatives for Kantar on a monthly basis. He proposes to have a right vision, a long-term perspective and a plan to be followed. He explains to the shareholders that the right direction is chosen and followed. It needs to be persistently chased until the targets are achieved without duplicating the work or results of others or Kantar. The CEO is highly in favor of the view to be clear on their vision, plans, directions and strategies (Ruddick 2012).The absence of its operational activities in new emerging markets (a new possible M&A wave is expected to take place in the following years, and in this sense it’s urgently needed that the company undertakes serious strategy design efforts in this perspective in order to establish a more prominent and diversified market presence also on emerging

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Ft.com (2013b). WM Morrison Supermarkets P L C Summary. Retrieved from http://markets.ft.com/research/Markets/Tearsheets/summary?s=MRW:LSE

Research & Markets (2011, August). Wm Morrison Supermarkets Plc - SWOT Analysis - Research and Markets. Retrieved from http://www.researchandmarkets.com/reports/542123/wm_morrison_supermarkets_plc_swot_analysis

RUDDICK, G. (2012, December 23). Morrisons chief Dalton Philips outlines plan to survive high street meltdown. [ONLINE] Available at:http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9763714/Morrisons-chief-Dalton-Philips-outlines-plan-to-survive-high-street-meltdown.html. [Accessed 26 March 2013]

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J.Deal,J.leslie, C.Ernst, M.Dalton (2009). “Success for the New Global Manager. How to Work Across Distances, Countries, and Cultures”. J.Wiley and Sons edition

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DEUTSCHE BANK (n.d.). Investor Relations-Ratings. [ONLINE] Available at: https://www.db.com/ir/en/content/ratings.htm. [Accessed 26 March 2013]

Fernandez, P, Aguirreamalloa, J and Avendaño, LC(2013). Market Risk Premium Used in 82 Countries in 2012: A Survey with 7,192 Answers. Retrieved from: SSRN: http://ssrn.com/abstract=2084213

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preview essay on Equity Analysts Report: wm morrison supermarkets plc
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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