He encourages new ideas and innovation at all levels of staff. His charisma is most visible during publicity campaigns and advertising where he fully involves himself and features in them. His charismatic leadership encourages informal communication channels that set everyone at ease. Sir Richard Branson did not make it as far as he has by himself. The Virgin Group currently has a working capital of billions of dollars. This was not always the case. As a self-made billionaire, Richard Branson started from very humble beginnings. His first venture, The Student Magazine, was a joint venture with other students who contributed financially and worked hard towards the success of the magazine. When Virgin Records first started selling through mail order, the company became subject to litigation due to their discount offers. His parents paid the fine imposed by the courts and this enabled Richard to have another chance to continue with his business ventures and expansion. Such support structures from close people, like family and friends, help in the growth of an entrepreneur. Richard Branson is known for writing ideas on the palm of his hand, to be acted upon later. As the empire grew, he found a need to have a team of people who take these ideas, research, and brainstorm on them, and plan viable ventures that meet his approval. Individual and Organizational Resources of Richard Branson.
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