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Individual and Organizational Resources of Richard Branson

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This paper illustrates that Richard Branson has shown many individual resources that have benefitted him and the whole Virgin Group in entrepreneurship and business. These individual resources include charismatic and instrumental roles. In charismatic roles, he has been proficient in envisioning the group’ s future, empowering those he works with, and energizing employees. In his instrumental role, he has set structures and systems that encourage innovation, high productivity, and employee and customer satisfaction. In his structuring of the group, he has a policy of splitting up any company if the numbers exceed 100.

As a charismatic leader, he gives autonomy to all companies and empowers all directors to make critical decisions. He encourages new ideas and innovation at all levels of staff. His charisma is most visible during publicity campaigns and advertising where he fully involves himself and features in them. His charismatic leadership encourages informal communication channels that set everyone at ease. Sir Richard Branson did not make it as far as he has by himself. The Virgin Group currently has a working capital of billions of dollars.

was not always the case. As a self-made billionaire, Richard Branson started from very humble beginnings. His first venture, The Student Magazine, was a joint venture with other students who contributed financially and worked hard towards the success of the magazine.   When Virgin Records first started selling through mail order, the company became subject to litigation due to their discount offers. His parents paid the fine imposed by the courts and this enabled Richard to have another chance to continue with his business ventures and expansion. Such support structures close people, like family and friends, help in the growth of an entrepreneur.

  Richard Branson is known for writing ideas on the palm of his hand, to be acted upon later. As the empire grew, he found a need to have a team of people who take these ideas, research, and brainstorm on them, and plan viable ventures that meet his approval.

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preview essay on Individual and Organizational Resources of Richard Branson
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
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