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Entrepreneurial Survival

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They remain cool and are ideal for several uses including the outdoors like portable generators (Oxlade, 2008:40). Te presenter showcases their different brightness levels and varieties such as cool and light. Eergy efficient bulbs can fit into pin sockets as well as screw bases. O greater importance is that they reduce air and water pollution. Teir colour variation is good since colours denote different purposes. Fr example the colour red is ideal for night vision, geen for pilots and the army, bue is easy to the eyes and not attract insects.

Taditional bulbs lack variety. Te use of energy efficient light bulbs is wide and varied. Tey can be used in rooms, prches, i reading lamps and hallways. Mre significantly, eergy saving bulbs meets Government regulations on minimum energy efficient standards. Te European Union has enacted legislation that will require all bulbs in Europe to be energy friendly by the year 2016. Tis further provides a marketing avenue and a sales pitch for the product. I is a product that will find a ready market (Toomey, 2014:500).

of bulbs have a service life of between 6000-15000 hours in contrast to traditional ones that have between 750 to 1000 hours of service life. Te demand and need for the product in the market is not in doubt. Wo does not wish to save money and live in an environmentally friendly environment? Te product provides a high value as it will satisfy a wide variety of consumer needs both individual and corporate. Te product’s benefits far outweigh the costs. I has a ready market and is of value comparison to traditional bulbs.

Mreover, tere are no available alternatives to energy saving bulbs. I is a viable product for partners to invest in and one that suppliers can readily buy into. Eergy saving bulbs is a basic consumer need item and thus the target market segment is wide and encompassing. I is an everyday product whose usage is massive. Tis is a key advantage. Athough the energy saving bulb has a clear and obvious advantage over the traditional bulb, i presenter must contend with competition from of the product.

Te presenter does not convincingly outline how the product will be different from similar ones, fr instance in packaging and pricing. Mreover being a new product more competitors are expected enter the market while manufacturing technology is expected to improve leading. ..

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preview essay on Entrepreneurial Survival
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
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