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Success of Emirates Airlines Essay Example

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Success of Emirates Airlines

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Success of Emirates Airlines. Emirates Airlines adopted product strategy by providing exclusive product features like reliability and comfort to the customers. It offers special onboard lounges, private suites, in-flight Wi-Fi facility and shower spas (“Emirates”). As it is a premium airline, so, it mainly targets corporate and upper middle class. To draw more customers, it provides first class service including leisure and entertainment facilities. One of its strategies includes cutting costs as well as saving time. It is known for its punctuality (Evans 232). The company has adopted ‘pick and mix’ and ‘value-added’ pricing strategy. Its pricing is higher than most of its competitors, but then also, it has decided to pick the premium fare for its passengers because it provides exclusive facility and has a niche in this segment.

Through its value-added service, the company justifies the premium pricing adopted by them (Evans 234).The promotional strategy adopted by Emirates Airlines includes releasing various multimedia advertisements, especially under its taglines. It also includes in-flight promotion and advertising practice (Evans 235). Summary of the Conducted Interview Emirates Airlines gives more importance to the experience of its passengers by providing extraordinary facility inside the flight. It is viewed as the first flight which has introduced ‘now-common seatback’ system of providing entertainment and relaxation. In its initial fiscal year only, the company became profitable by engaging the primary three aircrafts to India. The company reinvested its profit of the first year with an objective of growing the fleet and brand. This enabled them to take benefit of their base location. With a present valuation of almost $58 billion, the company attracts 120,000 applicants each week. Emirates Airlines has grown its business from three used aircrafts to 145 Boeing 777s and 61 Airbus A380s. This reflects the success and growth of Emirates Airlines. The company enjoys its success because of its effective and risky business model. This proves that the company constantly strives to do extremely well in the airline segment. Success of Emirates Airlines.

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