Through its value-added service, the company justifies the premium pricing adopted by them (Evans 234).The promotional strategy adopted by Emirates Airlines includes releasing various multimedia advertisements, especially under its taglines. It also includes in-flight promotion and advertising practice (Evans 235). Summary of the Conducted Interview Emirates Airlines gives more importance to the experience of its passengers by providing extraordinary facility inside the flight. It is viewed as the first flight which has introduced ‘now-common seatback’ system of providing entertainment and relaxation. In its initial fiscal year only, the company became profitable by engaging the primary three aircrafts to India. The company reinvested its profit of the first year with an objective of growing the fleet and brand. This enabled them to take benefit of their base location. With a present valuation of almost $58 billion, the company attracts 120,000 applicants each week. Emirates Airlines has grown its business from three used aircrafts to 145 Boeing 777s and 61 Airbus A380s. This reflects the success and growth of Emirates Airlines. The company enjoys its success because of its effective and risky business model. This proves that the company constantly strives to do extremely well in the airline segment. Success of Emirates Airlines.
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