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Opportunity Confronting E Ink Essay Example

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Opportunity Confronting E Ink

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Opportunity Confronting E Ink. This would attract consumers and also the business firms alike, since they are always are on the lookout for cost effective display technologies.The next step was in the development of the Radio paper, which could be well enabled by means of the development of the flat panel displays. E Ink found this market also to be a huge one, since most of the consumer electronic equipments in the modern world like computers, cell phones and many others mostly used this type of technology. Though the current market for such products was totally dominated by LCD’s, the E Ink was found to be a much superior technology, since it had many advantages like, flexibility, lightwieghtedness, sunlight readability and many others which were shortcomings of LCD.

The third phase of E Ink was to make a foray into the field of publishing with the development of the Radio Paper, which was the dream and final goal to be achieved. Indeed E Ink very well knew that developing such a technology would result in huge profits for the company, which could very well run into more than hundred billion dollars yearly.Thus this three stage process of E Ink Company for launch of their technology is really a commendable one, since it is a well planned approach to penetrate the market in various phases and finally dominate each market, which would be helpful for achieving their long term goal of developing the radio paper.Answer: The projected amount that was needed for the E Ink company’s progress would be more than $16 million for the corresponding five fiscal quarters, which will be in the short term. In the long term when it comes to the launch of the flat panel displays, it would need funds within a range of $30 to $50 million.The E Ink company in order to achieve its goal for the development of the Radio paper required a large capital very badly, that too within a short span of time. The current investors were considered to be very valuable by the company, since they were the ones who helped to kick start the project. But their investments were considered to be very low so as to satisfy the long term goals of the company. The company could very well go in for getting the required funds from venture capitalists but the amount of funds could be quite negligible from them, when compared to the company’s funding requirements. The other option would be to go in for the corporate investors who could provide larger amount of funds but the only problem was that on one hand they will. Opportunity Confronting E Ink.

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