Someone has probably traced the psychology of the cultural origins of those associations, but for practical purposes, we can just say that blue has always been associated with boys, and pink with girls. Colour plays a very important role in advertising, as the colour of the brand is what usually attracts the consumers. By using colours companies play with consumer’s emotions. Effect of colour in advertising is what this report is going to discuss, the examples of Pepsi and IBM will be used to analyze the worth of colour in advertising. The emotional theory will be used in the report to support the reasoning of why these companies give importance to colours in their advertising (Kotler 2000 p 17).Colours are the spice of life, and so it is also the spice of brand development. Consumers always want to see their favourite brand in different forms, so that they can keep using it, and still have change. Colours have always been of interest for marketers, they always want their brands to be colourful so that they can attract attention of consumers. Like Johnson and Johnson use soft colour s, like light pink for girl sand light blue for boys. Whereas there bubble baths are always very colourful. In this manner the marketer is giving the customer variety of the same product. To gain brand loyalty from customers it is very important that the marketer keep the consumer on their toes, and the best way to dos o is through colours.Why it is the four most valuable technology brands are blue, and the four most valuable consumer brands are red? With the human eye able to distinguish 10,000 different colours, why do companies always seem to pick the same one? Despite the fact we pay. Effect of Colour on Advertising.
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