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It seems to the direction that all business is taking, Aazon has taken some cautions in the way it is approaching the issue with careful considerations of conditions that exist in the market. Aazon actually does more of market advertisement over the interment than the physical sales of the books. Tis is because on their website, te company only provides the buyer with a book cover or paperback of the book. Te customers are then supposed to place their orders online which the actual delivery is done through shipping posting.

Although it can be considered to be the same as old business model, tis model by Amazon is somehow successful since there is access of their site by many customers. Te success of the company lies on the strength of its stock having a book store with more than 4000 book titles. Wth such a huge book store, te company has been able to take a niche in the book market. (owley 2001, Pcom has also moved an inch higher and ensured that it install the new technology the market.

I 2006, te company jumped to a venture and spent about $201 million on a range of new technologies in order to keep its services better. I this venture it hoped to create an online money transfer in which it would compete with existing eBay’s Paypal. Tis is not the only venture that the company has taken in the recent past to ensure that it keep up with the requirements of e-marketing process. I 2005, te company acquired the Paris based Mobipocket and in 2006, i acquired Unbox movie-download service.

Tese are some of the steps that the company has taken to ensure that it offers a wider range of services and diversified products to its customers. Aparently Amazon has done much to sell books, mvies and music online in a digital form. I was hoped that the company would make these services available after acquiring Mobipocket which sells books online in digital form. Cstomers just download the books from the internet. Aazon has cited the economies of scale as the leading factor why the company not been able to offer the same kind of services as offered by its own subsidiary Mobipocket.

(egroponte 2005, pFollowing market analysis of the whole issue, i seems Amazon has taken is as a short terms marketing strategy. Istead it has projected on along term market strategy which will be achieved through unveiling of its own book device the Kindel. Aazon has also cited that Unboc will be offering NBC TV shows through the...

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preview essay on E-marketing(marketing)
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Ph.D.
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