It seems to the direction that all business is taking, Amazon has taken some cautions in the way it is approaching the issue with careful considerations of conditions that exist in the market.Amazon actually does more of market advertisement over the interment than the physical sales of the books. This is because on their website, the company only provides the buyer with a book cover or paperback of the book. The customers are then supposed to place their orders online which the actual delivery is done through shipping and posting. Although it can be considered to be the same as old business model, this model by Amazon is somehow successful since there is access of their site by many customers. The success of the company lies on the strength of its stock having a book store with more than 4000 book titles. With such a huge book store, the company has been able to take a niche in the book market. (Rowley 2001, P.com has also moved an inch higher and ensured that it install the new technology in the market. In 2006, the company jumped to a venture and spent about $201 million on a range of new technologies in order to keep its services better. In this venture it hoped to create an online money transfer in which it would compete with existing eBay’s Paypal. This is not the only venture that the company has taken in the recent past to ensure that it keep up with the requirements of e-marketing process. In 2005, the company acquired the Paris based Mobipocket and in 2006, it acquired an Unbox movie-download service. These are some of the steps that the company has taken to ensure that it offers a wider range of services and diversified products to its customers.Apparently Amazon has done much to sell books, movies and music online in a digital form. It was hoped that the company would make these services available after acquiring Mobipocket which sells books online in digital form. Customers just download the books from the internet. Amazon has cited the economies of scale as the leading factor why the company has not been able to offer the same kind of services as offered by its own subsidiary Mobipocket. (Negroponte 2005, p.Following market analysis of the whole issue, it seems Amazon has taken is as a short terms marketing strategy. Instead it has projected on along term market strategy which will be achieved through unveiling of its own book device the Kindel. Amazon has also cited that Unboc will be offering NBC TV shows through the
Berger, D 1999, Direct Marketing, Prentice Hall, New Jersey.
Chung, H. & Turban, E 2000, Electronic Commerce, Prentice Hall, New Jersey
Dan, S 2001, Strategic Internet Marketing, John Wiley, New York
Fleming, J 1998, Web Navigation, O’Reilly, Beijing.
Hanson, W 2000, Internet Marketing Principles, Western Publishing, New York
Ianni, D 2003, E-business Enterprise and the web: Principles, Journal of Marketing, Vol. 2, no. 2, p. 100-120
Kotler, P. & Armstrong, G 1998, Marketing Principles, Prentice Hall, New Jersey
Lindar, W 2002, The New Consumer, Allworth Press, New York.
Negroponte, N 2005, Becoming Digital, Vintage Books, New York
Niall, J. 2000, The Email Marketing Dialogue, Cambridge, Forrester.
Peppers, D. & Rogers, M 2000, Email Marketing Maximized, Peppers, Stamford Press.
Rowley, J 2001, Communication in Internet environment, Internet Research on Network Applications and Policy, Vol. 11, no. 3, p. 120-134.
Tapscott, D 2000, Digital Economy, McGraw Hill, New York
Tony, Y 2000, Marketing Communications, Heinemann, Oxford
Wreden, N 1999, Email Marketing, Harvard Management Communication Letter, January 9th
Please type your essay title, choose your document type, enter your email and we send you essay samples