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E-Commerce Essay

Website usability report
This is a major technical drawback since users find it difficult to navigate back to previously viewed pages. This makes navigation a little difficult.Moreover, the “Save £50 when you book 10 Lessons” banner links to “get quote” page instead of showing detail of the offers. In fact, most of offer links in the website are linked to “get quote” page, which the users find very annoying and unprofessional. When offer advertisements are placed on the website, the users expect to be
Pages: 6 (1500 words), Essay
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Web analysis
This is because the web analytic approach provides extensive web data analysis and measures ranging from web traffic to bounce rates among others. Moreover, web analytics facilitates market research by providing information regarding number of visitors and number of page views. As such, it is possible to determine popularity trends and compare with other competing websites, which is highly crucial in carrying put market research. Competitor analysis requires comparison of key features and the
Pages: 7 (1750 words), Essay
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