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E-commerce Essay Example

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Had it collapsed in the aftermath of 9/11, there would have been serious repercussions for both the aviation industry worldwide and global business as a whole.Airlines have precisely taken to forming an alliance among themselves to consolidate their resources so they can joined hands in warding off industry-wide problems like rising fuel costs, overcapacity and under-capacity. Such an industry grouping is the American Alliance which consists of Cathay Pacific, Qantas and other airlines. BA, an old member, resumed its membership in the alliance in 1999.But the storm that hit the industry in 2001 was of such magnitude that all airline alliances in the world were rendered helpless. Thus, the rest of the airline industry was studiously taking notes when BA pulled itself out of that hole and averted the same disaster that all of them were facing. By simultaneously cutting excess fat – and going online.BA is not only the largest and most profitable but also the world’s oldest airline. It conducted its first flight in August 1919, only 10 years after the Wright brothers opened their pioneering airplane company in 1909 in New York City. The London-to-Paris maiden flight was ran by BA’s forerunner company Aircraft Transport & Travel. As British Airways, it operated for many years as UK’s national airline until it was offered for privatization in 1987, which configuration was completed in 1996. BA emerged from this privatization program with 265,000 shareholders on record, of which the largest block of 66 per cent was owned by employees of the company. By then, BA had grown into a giant conglomerate owning 100 per cent of Airways Plc., BA Holidays Ltd., BA Airways Travel Shops Ltd., Brymon, Cityflyer Express, Airmiles Travel Promotions Ltd. and Deutsche BA; and 25 per cent of Qantas, 9 per cent of Iberia, and 18.3 per cent of ComAir, its franchise partner in South Africa.Between that year and 2000, BA’s fleet of 340 aircraft was unmatched in Europe. This consisted of seven Concordes, 71 Boeing 747s, 38 Boeing 777s, 21 Boeing 767s, 48 Boeing 757s, 83 Airbus A318/319/320s and 52 Boeing737s. The airline’s routes covered 535 destinations in 160 countries as it operates from two main bases – at Heathrow, the world’s biggest international airport, and at Gatwick. During that period, BA was staffed by 65,157 people worldwide, 78.7 per cent of whom were based in UK.It was

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References

1) James Watson (2006). “Turbulent Times for BA.” Computing Business, 19 January 2006.

2) James Watson (2005). “IT Strategy Propels BA Profits Skyhigh.” Computing Business, 18 May 2005.

3) Sarah Arnott (2006). “BA Puts IT at Heart of Growth.” Computing Business, 16 May 2006.

4) Martin Kenney & James Curry (1999). “e-Commerce: Implications for Firm Strategy and Industry Configuration.” e-Conomy Paper 2, July 1999.

5) Silian Yang (2001). “e-Commerce in Airline Business.” Paper presented at the International Symposium on Government in e-Commerce Development; Ningbo, China; April 23-24, 2001.

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preview essay on E-commerce
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Undergraduate
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