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Furthermore, the majority corporations are making use of internet technologies to develop a personal internal network that is acknowledged as an intranet. And a lot of corporations are making use of the similar technologies to develop protected business-to-business networks, which are acknowledged as extranets (Ahuja, 2011; Melissa, 2010; Pozin, 2012).Thus, these technologies movements are building a significant business model, electronic commerce. It is an admitted fact that the Internet has turned out to be a vital part of almost every kind of business. Basically, the simple description of a business is “any activity or transaction that entails the exchange of products and services with an aim of making money or generating profits. However, if this transaction is carried out over the web it is known as e-commerce. In the past few years, the reality of e-commerce has turned into a full-blown business (Ahuja, 2011; Melissa, 2010; Pozin, 2012). Now people want to shop from home by using their computer with a single click and the Internet has made it possible. Now the latest tools and technologies over the Internet have made the life easier. They have provided a large number of benefits to the customers and brought numerous opportunities for the businesses.In addition, despite the offering numerous advantages to regular customers, e-commerce has made business simpler and extra efficient for retailers and merchants. In fact, the innovations and the developments in information technology have offered a quick, inexpensive ways to sell and market products and services. Due to the mass applications of the Internet and the huge advertising and visibility the marketing has turned out to be an essential part of the e-commerce business model. Additionally, the e-commerce as well presents less transparency, an extensive market base, and reduces the need for a physical storefront. Moreover, with e-commerce businesses are able to expand far further than their restrictions of a physical store, however it as well outlines a marketplace at risk of becoming flooded, that is why internet marketing is one of the most fundamental areas and aspects of the e-commerce business model (Ahuja, 2011; Melissa, 2010; Pozin, 2012; Shaik, 2007).Without a doubt, e-commerce has turned out to be a most powerful tool for the business management. However, there are different trends or elements in e-commerce for instance business-to-consumer (B2C) is the most

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References

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