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Some of the researchers have highlighted the positive aspects of e-tourism; its success factors and development and some have emphasized on the challenges and weaknesses that are being faced by e-tourism industry.In their research article, (Connell & Reynolds, 1999) discuss that there is a change in the entire system of operations of a tourism company with the emergence and implementation of new technologies. Additionally, due to the lively progress in using the information and communication technology, there is a big change in the arrangement and procedures in the tourism industry. These modifications are clear in a way that now the tourism organizations interconnect and interact with their customers and how they bring about the task of their distribution. These progresses provide a chance for inventive tourism industry to enhance their comparative position in the global marketplace. In addition, e-commerce and ICTs are playing a major role in exploiting the internal competence and efficiency of tourism organizations. E-tourism has transformed the entire business process, the whole value chain and the relationships of travel and tourism industry with the interested parties (Connell & Reynolds, 1999; Scavarda et al. In other words, it can be said that e-tourism will progressively govern the effectiveness of the organization (Schoefer, 2003).The research shows the travel and tourism sector is believed to be a significant element of today’s financial system. A survey carried out a well known firm known as World Travel & Tourism Council (www.travel) revealed that almost 13% of the international GDP is derived from tourism and travel sector. On the other hand, tourism and travel sector has appeared as a major functional area in the b2c (business to commerce) e-commerce, for the reason that it corresponds to more than 50% of the entire b2c earnings. One of the most important reasons for their growth can be that the indescribable and brief nature of tourism and travel sector products and services makes them perfect to be distributed and promoted through the internet. In fact, this modern system has been adopted by a large number of airlines for instance economical airlines Ryanair or EasyJet have already adopted this modern trend and they heavily depend on their web based systems with the purpose of attracting customers and selling tickets (Doring
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