Some of the researchers have highlighted the positive aspects of e-tourism; its success factors and development and some have emphasized on the challenges and weaknesses that are being faced by e-tourism industry.In their research article, (Connell & Reynolds, 1999) discuss that there is a change in the entire system of operations of a tourism company with the emergence and implementation of new technologies. Additionally, due to the lively progress in using the information and communication technology, there is a big change in the arrangement and procedures in the tourism industry. These modifications are clear in a way that now the tourism organizations interconnect and interact with their customers and how they bring about the task of their distribution. These progresses provide a chance for inventive tourism industry to enhance their comparative position in the global marketplace. In addition, e-commerce and ICTs are playing a major role in exploiting the internal competence and efficiency of tourism organizations. E-tourism has transformed the entire business process, the whole value chain and the relationships of travel and tourism industry with the interested parties (Connell & Reynolds, 1999; Scavarda et al. In other words, it can be said that e-tourism will progressively govern the effectiveness of the organization (Schoefer, 2003).The research shows the travel and tourism sector is believed to be a significant element of today’s financial system. A survey carried out a well known firm known as World Travel & Tourism Council (www.travel) revealed that almost 13% of the international GDP is derived from tourism and travel sector. On the other hand, tourism and travel sector has appeared as a major functional area in the b2c (business to commerce) e-commerce, for the reason that it corresponds to more than 50% of the entire b2c earnings. One of the most important reasons for their growth can be that the indescribable and brief nature of tourism and travel sector products and services makes them perfect to be distributed and promoted through the internet. In fact, this modern system has been adopted by a large number of airlines for instance economical airlines Ryanair or EasyJet have already adopted this modern trend and they heavily depend on their web based systems with the purpose of attracting customers and selling tickets (Doring
Buhalis, D. & Law, R., 2008. Progress in informationtechnology and tourism management: 20years on and 10yearsafter the Internet—The state of eTourism research. Tourism Management, 29(4), pp.609-23.
Cho, Y.-H., Wang, Y. & Fesenmaier, D.R., 2002. Searching for experiences: the Web-based virtual tour in tourism marketing. Journal of Travel & Tourism Marketing, 12(4), pp.1-17.
Connell, J. & Reynolds, P., 1999. The implications of technological developments on Tourist Information Centres. Tourism Management, 20(4), pp.501-09.
Doring, S., Preisinger, T. & Endres, M., 2008. Advanced preference query processing for e-commerce. In SAC 08 Proceedings of the 2008 ACM symposium on Applied computing. Fortaleza, Ceara, Brazil, 2008. ACM.
Heung, V.C., 2003. Barriers to implementing E-commerce in the travel industry: a practical perspective. International Journal of Hospitality Management, 22(1), pp.111-18.
Kim, C., 2004. E-Tourism: An Innovative Approach for the Small and Medium-Sized Tourism Enterprises (SMTES) in Korea. OECD.
Laudon, K.C. & Laudon, J.P., 1999. Management Information Systems. 6th ed. New Jersey: Prentice Hall.
Law, R. & Bai, B., 2008. How do the preferences of online buyers and browsers differ on the design and content of travel websites? International Journal of Contemporary Hospitality Management, 20(4), pp.388-400.
Marcussen, C.H., 2009. Trends in European Internet Distribution - of Travel and Tourism Services. [Online] Available at: http://www.crt.dk/uk/staff/chm/trends.htm [Accessed 20 April 2013].
Scavarda, A.J., Lustosa, L.J. & Teixeira, J.P., 2001. The E-tourism And The Virtual Enterprise: TRACK: Electronic Commerce Applications. In POM-2001, Proceedings of the Twelfth Annual Conference of the Production and Operations Management Society. Orlando Fl., 2001.
Schoefer, K., 2003. eTourism: information technologies for strategic tourism management by Dimitrios Buhalis. International Journal of Tourism Research, 5(6), pp.465-66.
Schrier, T., Erdem, M. & Brewer, P., 2010. Merging task-technology fit and technology acceptance models to assess guest empowerment technology usage in hotels. Journal of Hospitality and Tourism Technology, 1(3), pp.201-17.
Tremblay, P., 1998. The economic organization of tourism. Annals of Tourism Research, 25(4), pp.837-59.
United Nations, 2011. Information Economy report 2011 ICTs as an Enabler for Private Sector Development. Switzerland: United Nations United Nations.
Werthner, H. & Ricci, F., 2004. E-commerce and Tourism. Communications of the ACM - The Blogosphere, 47(12), pp.101-05.
Wolfea, K., Hsub, C.H.C. & Kangc, S.K., 2004. Buyer Characteristics Among Users of Various Travel Intermediaries. Journal of Travel & Tourism Marketing, 17(2/3), pp.51-62.
Please type your essay title, choose your document type, enter your email and we send you essay samples