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Some of the researchers have highlighted the positive aspects of e-tourism; is success factors and development and some have emphasized on the challenges and weaknesses that are being faced by e-tourism industry. I their research article, (onnell & Reynolds, 1999) discuss that there is a change in the entire system of operations of a tourism company with the emergence and implementation of new technologies. Aditionally, de to the lively progress in using the information and communication technology, tere is a big change in the arrangement and procedures in industry.

Tese modifications are clear in a way that now the tourism organizations interconnect and interact with their customers and how they bring about the task of their distribution. Tese progresses provide a chance for inventive tourism industry to enhance their comparative position in the global marketplace. I addition, ecommerce and ICTs are playing a major role in exploiting the internal competence and efficiency of tourism organizations. Etourism has transformed the entire business process, te whole value chain and the relationships of travel and tourism industry with the interested & Reynolds, 1999; Savarda et al.

I other words, i can be said that e-tourism will progressively govern the effectiveness of the organization (Schoefer, 2003). Te research shows the travel and tourism sector is believed to be a significant element of today’s financial system. Asurvey carried out a well known firm known as World Travel & Tourism Council (www. tavel) revealed that almost 13% of the international GDP is derived from tourism and travel sector. O the other hand, turism and travel sector has appeared as a major area the b2c (business to commerce) e-commerce, fr the reason that it corresponds to more than 50% of the entire b2c earnings.

Oe of the most important reasons for their growth can be that the indescribable and brief nature of tourism and travel sector products and services makes them perfect to be distributed and promoted through the internet. I fact, tis modern system has been adopted by a large number of airlines for instance economical airlines Ryanair or EasyJet have already adopted this modern trend and they heavily on their based systems with the purpose of attracting customers and selling tickets (Doring. ..

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