The key forms of intellectual property affecting online contracts include: cpyright, tade marks, ptents, tade secrets, rgistered designs and some others (Field, nCopyright is a form of intellectual property, wich is given to creators of artistic or literary works (Field, n This includes the right for reproducing the work, mking copies, o displaying/performing it publicly (Field, nPatents are aimed to protect various inventions, icluding high-tech products, dsigns, mnufacturing processes, mlecular compounds, ec. O the contrast of copyright, te concept of a patent is based on a trade-off (Wayne, tis form of intellectual property gives an innovator or inventor an exclusive right to make or use the invention for a definite period of time (Wayne, n After this time expires, ayone can use, mke or sell the innovation (Wayne, n Due to the Copyright, Dsigns and Patents Act 1988, ceators of literary, damatic, atistic and musical works are enabled to control legally the ways in which their intellectual property may be used (Copyright Service, n This act is the current UK copyright law, wich covers the issues of: boadcast and public performance, aapting, lnding copies to the public and renting (Copyright Service, nTrademark is the form of intellectual property, dfined as a commercial source indicator or a distinctive sign used to identify certain goods or services (Field, n To be enforceable, tademarks should be registered and registrations must be renewed (Field, n To register or protect trademark it is necessary to refer to the Trade Marks Act of 1994, wich provides new provisions for this form of intellectual property (Trade Marks Act 1994).
Oe of the of registered trade marks rights happened with such companies as Marks & Spencer, B, Vrgin, wen defendant offered their own names as defendant and then attempted to cash in on the companies registrations (Case Examples, 17).
Aother form of intellectual property, dfined by an “eye appeal of an object” is referred to the registered designs (Simpkin, 2010, p In Britain there is also a Design Right according to which designer gains an automatic protection for 15 years from the date of creation (Simpkin, 2010, pElectronic Commerce Law deals online businesses their obligations towards consumers, sch as, rspect of privacy, prsonal data collection, sams, ad many other. ..
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