The internet therefore has a dual impact which is beneficial to both the customers and the organisation. Te use of the internet at PC World Business has greatly improved the performance of the employees and the organisation as a whole. Rsearch has shown that that the sales for PC World in 2004/5 were £1,695 million but they have increased to more than £2, 000 in 2008 owing to developments in their e-marketing strategies (http: /www. Information gathering about the customers has been made relatively easy and be processed at a faster speed in order to meet their needs and this is regarded as a basic tenet of marketing.
Taditionally, te organisation has been conducting its business using postal services to do all business but due to technological advancements especially as a result of the advent of the internet, i is now possible to conduct any business online where customers can place their orders online at any given time and it is possible to access feedback for 24 hours a day. Te organisation now uses a website which enables the marketers to interact directly with the customers given that a two way communication channel is enhanced and it is also easy to get feedback from the customers.
Te internet has made it possible for the marketers to obtain first hand information from the customers about their needs hence it can be said that it has immensely contributed to the effectiveness and efficiency of PC World Business in its operations. Trough the use of e-marketing techniques such as online selling and advertising, i can be that gap between the consumers and the marketers of the computer accessories has been bridged by PC World Business.
Te use of the internet has also enabled the company to satisfy the needs of the customers in a profitable manner since marketing communication has been greatly improved. Te company is now able to reach a wide range of customers from diverse backgrounds across the whole world. Cmmunication through the internet is relatively easier given that it can reach a wide range of people from diverse locations and it has made marketing fast and effective (Kotler, 1999).
I this regard, P World Business has also set its online channels where marketing information about the products offered is readily available and customer queries can be attended to promptly. Acording to its. ..
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