Small firms can compensate their resource scarcity by acquiring much needed data resources in cost effective manner through cloud computing. Sall businesses owners have the opportunity to use Social media as fifth element of integrated marketing communication to promote their brand and generate awareness. Tey also can use social networking sites like LinkedIn in order to select candidates for jobs and it will save costs associated with recruitment process. Scial media technology not only helps small business owners to increase brand equity but it also helps them to Sall business owners need to use the mobile phones as potential medium to increase reach of the advertisements.
Tey have the opportunity to integrate the advertisement message with latest Smartphone applications in order to generate maximum penetration. Mbile marketing provides various benefits like high response rate, drect communication with customers through text messaging, cstomization of services and many others hence small business owners should bank on these opportunities to achieve future business growth. Sartphone like Apple iPhones, Nkia Lumia, Smsung Galaxy has incorporated various features in the phone in fulfill customer requirement.
Sartphone manufacturers are integrating latest technology in order to enhance customization in the offering. Sall business owners can use the Smartphone applications in order to decrease both fixed and variable cost associated with certain office equipment and value chain integration (Ward, 2012). Te study will compare and contrast two social media marketing models such as Marketo’s sample plan and HubSpot’s complete guide in this section. Ky objectives for Marketo’s sample plan are expanding the reach, dcreasing the cost associated lead expansion, icreasing buyer engagement, eciting icreasing satisfaction and enhancing campaign effectiveness (Marketo, 2012, p HubSpot’s model is associated with more diverse key objectives such generating leads, icreasing potentiality social media, sarch engine optimization, mrketing analytics and many others in comparison to Marketo’s plan.
HbSpot’s model is influenced by ACID (atomicity, cnsistency, iolation and durability) framework of e-Business while Marketo’s plan is based on Web 2. 0technology (Kaplan & Haenlein, 2010, p Although. ..
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