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E-business and business analysis Essay Example

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E-business and business analysis

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Small firms can compensate their resource scarcity by acquiring much needed data resources in cost effective manner through cloud computing.Small businesses owners have the opportunity to use Social media as fifth element of integrated marketing communication to promote their brand and generate awareness. They also can use social networking sites like LinkedIn in order to select candidates for jobs and it will save costs associated with recruitment process. Social media technology not only helps small business owners to increase brand equity but it also helps them to save costs.Small business owners need to use the mobile phones as potential medium to increase reach of the advertisements. They have the opportunity to integrate the advertisement message with latest Smartphone applications in order to generate maximum penetration. Mobile marketing provides various benefits like high response rate, direct communication with customers through text messaging, customization of services and many others hence small business owners should bank on these opportunities to achieve future business growth.Smartphone like Apple iPhones, Nokia Lumia, Samsung Galaxy has incorporated various features in the phone in order to fulfill customer requirement. Smartphone manufacturers are integrating latest technology in order to enhance customization in the offering. Small business owners can use the Smartphone applications in order to decrease both fixed and variable cost associated with certain office equipment and value chain integration (Ward, 2012).The study will compare and contrast two social media marketing models such as Marketo’s sample plan and HubSpot’s complete guide in this section. Key objectives for Marketo’s sample plan are expanding the reach, decreasing the cost associated lead expansion, increasing buyer engagement, exciting influencers, increasing customer satisfaction and enhancing campaign effectiveness (Marketo, 2012, p. HubSpot’s model is associated with more diverse key objectives such generating leads, increasing potentiality social media, search engine optimization, marketing analytics and many others in comparison to Marketo’s plan. HubSpot’s model is influenced by ACID (atomicity, consistency, isolation and durability) framework of e-Business while Marketo’s plan is based on Web 2.0 technology (Kaplan & Haenlein, 2010, p. Although

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