it involves the use of resources or other related activities which provide advantages over other competitors. Sufficiently satisfying the customers or overcoming the competitors is a source of competitive advantageIn reference to Global health care outlook (2014), “Glocalization” is a term that combines the words Globalization and Localization. It is used to define the adaptation of various services and products offered by the Health sector to meet the needs of customers from various locales.E-health has been applied in up-to-date health commercial practices and involves combined used of electronic communication and information technology in order to provide collaborative customer marketing (World Health Organization, 2003). One of the early E-health adopters, the New York Presbyterian Hospital, presented appealing results of the E-health adoption. (Taylor, Gombeski and Dillon, 2005). About 53% of the visitors were contacted through the hospital’s Website.Advertising, through public speech and relations are important for both internal and external advances of a hospital economically, this is done through a team of doctors or a team of well-trained workforces on the essential services offered by the hospital.Media roundtables are performances that commendably promote and increase chances of gaining a hefty number of clients, and are one of the key factors that lead to a successful enterprise. According to Bartel (1988), old marketing and business practices were usually expensive, and in the contemporary world they are impractical to apply in the field of business marketing. Examples of old marketing practices include; word of mouth advertising and. Techniques of Hospital Marketing.
Horska, E. (2004). Modern Marketing in The Business Practice. Agricaltural Economics (pp. 572-576).
Kotler, P. (2001). Marketing Management,Millenium Edition. A Framework for Marketing Management (pp. 1-17). New Jersey: Pearson Education Company.
Schlichter, J., & Thomas, D. (2006). Health Care Project in The New Economy. Atlanta.
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