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Techniques of Hospital Marketing Essay Example

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Techniques of Hospital Marketing

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Techniques of Hospital Marketing. Essentially, selling channels are further categorized into various subcategories; the first being direct selling and is defined as a type of selling that does not in any chance involve retailers, wholesalers, or any type of middlemen, and therefore, involves selling goods and services directly to the consumers. It involves personal contact, one-on-one demonstrations as well as via the internet selling. The second subcategory is the selling via intercessors in this case; wholesalers and retailers are utilized to make a product available to the final buyer, and this is commonly referred to as indirect selling.According to Lesakova , (2001, introduction, page.572), competitive advantage is among the new business marketing practices;

it involves the use of resources or other related activities which provide advantages over other competitors. Sufficiently satisfying the customers or overcoming the competitors is a source of competitive advantageIn reference to Global health care outlook (2014), “Glocalization” is a term that combines the words Globalization and Localization. It is used to define the adaptation of various services and products offered by the Health sector to meet the needs of customers from various locales.E-health has been applied in up-to-date health commercial practices and involves combined used of electronic communication and information technology in order to provide collaborative customer marketing (World Health Organization, 2003). One of the early E-health adopters, the New York Presbyterian Hospital, presented appealing results of the E-health adoption. (Taylor, Gombeski and Dillon, 2005). About 53% of the visitors were contacted through the hospital’s Website.Advertising, through public speech and relations are important for both internal and external advances of a hospital economically, this is done through a team of doctors or a team of well-trained workforces on the essential services offered by the hospital.Media roundtables are performances that commendably promote and increase chances of gaining a hefty number of clients, and are one of the key factors that lead to a successful enterprise. According to Bartel (1988), old marketing and business practices were usually expensive, and in the contemporary world they are impractical to apply in the field of business marketing. Examples of old marketing practices include; word of mouth advertising and. Techniques of Hospital Marketing.

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References

Horska, E. (2004). Modern Marketing in The Business Practice. Agricaltural Economics (pp. 572-576).

Kotler, P. (2001). Marketing Management,Millenium Edition. A Framework for Marketing Management (pp. 1-17). New Jersey: Pearson Education Company.

Schlichter, J., & Thomas, D. (2006). Health Care Project in The New Economy. Atlanta.

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