Everybody has access to the internet through personal computers, mbiles, tblets, ad laptops. Cstomers can access their required information from anywhere in office, hme, ether outside of the country or even in far more villages. Drect marketers have an immediate response from their customers due to technological advancement. Cedit and card charge companies are examples of advanced direct marketing; fr example, wen people make a purchase through cards their transactions are completed through the mail and the relation between the company and card member take place at large members are offered with different products, ad communication between the company and card members take place through telecommunication, emails, ad monthly statements (Bird, 2007).
Te best example of technological advancement is wireless networking also called Wi-Fi. W-Fi is a short form of wireless fidelity; Wreless networking protocol permits multiple devices to communicate without cables and cords (Goth, 2011). Te usage of this service is increasing surprisingly. Mny devices can be easily used through this technology like personal computers, tblet computers, vdeo-game consoles, dgital cameras, dgital audio player, ad smart allows people to connect their devices to internet or exchange data wirelessly.
Te normal Wi-Fi range can be up-to 5 kilometer but due to increased commercial usage, te focus of wireless networking companies is shifting from small to wider area coverage. Terefore, te new Wi-MAX allow 8 to 50 kilometer of the range that covers a wide range of the area and big amount of people (Kabir et al. Tis wide range access has been provided as the solution, t resolve long-range and outdoor connectivity problems. Te use this technology is not bound to individuals, bt organizations are also taking advantage from this new technology and getting competitive (Ward, 2006).
W-Fi has a great impact on the way firms are operated; nither direct marketers nor any employee are restricted to work at the office or any specific place in the organization; tey can work from anywhere they wish. Tey do not need to stick at one place for responding to their customers (Pamela, 2004). Mrketers have the flexibility of locations they can work from outside to grdens, ad they can be in touch with their office members during travelling.
Rcently, drect marketers activities include making. ..
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