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Digital Marketing Report- TaoBao Essay Example

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Digital Marketing Report- TaoBao

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Realized that the consumption level rises due to the introduction of such a popular online website through provision of fundamentally different services by means of diverse methods. These methods included the following:Following the creation and the introduction of this online marketing website, was an abrupt increment of registered users from various parts of the republic china (Yang & Liu, 2009). This was ensued by the emergence of Alipay launch which was a third party payment tool to help enhancing consumers trust for the sellers in the Taobao marketplace. This was achieved through the following determinants;Credibility- It is a credible form of payment and this was realized as customers trust in Alipay and its positive influences in their purchase intentions towards Taobao. It encourages customers to make online transactions in order to increase their purchase intention online. There should be a credible co-existence amongst the shoppers and the venders in order to increase the trust issue between them. It also resulted from the reliability and responsiveness, convenience and responsibility from both parties.Enhanced security- With a strong guarantee to security, Alipay let the public know how good it is working ahead. This is accounted from the fact that strong research and development team and internet technology controlling team are fused in order to build up and maintain public’s confidence in the system. This also discourages and combats potential hackers from high chances of attacking Alipay’s system. However, a lot of establishment of security control, most at times, generates the hesitation concerns in online payment. This is evident by the continuous and the generative loss of confidence involving online banking, leading to more costly channels. (Fang &Peter, 2007)Reliability- The system ensures that there is a high level of stability provided in the system both managerial and financially. Each and every transaction encountered during disposal and even order are handled smoothly and instinctively in a specific order criterion to avoid any chances for any customer to easily fall into manipulating errors. This was viewed to be an upholding factor in terms of trust gain by the systematic procedures. In case of any encountered single error, customers confidence are rendered insufficient thus unreliable. It was thus concluded that when system’s security control matters and reliability in payment are fully enforced, the acquisition

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preview essay on Digital Marketing Report- TaoBao
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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