(Maxwell, 2008) AAs it can be seen 50% of the company sales come from new customer’s acquisition and 50% from existing customers. Snce the existing customers makes repeated sales it is important to create more awareness of the company. Te company ought to create more leads to the customers. Te company uses direct mail sending catalogue to 30000 customers their database twice a year and this could be much expensive. Te company has no social media in which it can promote its products. Tere is need to generate creating more social Medias where the products can be advertised so as to increase the sales and increase the profitability of the company in the long run.
Te company has not used any affiliates nor display advertisement either online or offline. I is evident that 500 per month is too expensive and that the company ought to reduce the costs so as to increase more customers. Te key issues therefore that the company ought to deal with includes the need for social media to do the advertisement, rducing the more social platforms apart from the media and mail, egaging the customers through the local events and feedbacks.
Tese issues should be dealt with in fullness to enable the company to get 4500 that will contribute to the sales target. Te objective is creating awareness through the generation of product information and engaging the knowledge of customers with the aim of increasing the number of customers which will increase the sales and the profits in the long run. Te Key performance indicator is vital in monitoring the performance the of the company.
Tere will be the traffic of customers who will want to purchase the shirts once the awareness has been effectively created. (aushik, 2011)Sales increase will reveal increased profits in the company. Te loyalty created by the customers and the visitors will show how the company interact with the customers in the local events. Te number of downloads of the pictures and the e-newsletters will reveal how the product information has spread through the generated leads. Odinarily, wth the current state of the economy, hving well-defined target is more important than ever.
Te competition is stiff and companies have to have target markets. Sall businesses can effectively compete with large companies by. ..
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