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Digital Marketing Campaign

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The major forthcoming competitions include the Paralympics to be held in Rio in the year 2016 and the South Korean Winter Olympics to be held in 2018. Trough this kind of support, GG has been able to help countless young people to realize their various professions in sport. Te kind of wheelchairs that GKG provides to the children cost a lot of money. Fr instance, te cost of one lightweight wheelchair, wich means it can be transported is around £3,000 while that of a specialist tailor- made wheelchair the region of £ 4,000 (Get Kids Going, 2015).

Tese is a lot of money, epecially considering that the the organization relies mostly on donations and aims at reaching more children per year. I has to be noted that in the United Kingdom alone, i is estimated that over 200,000 children are disabled. Tis means that there are many more children out there who have not been reached by this humble gesture and who would are qualified for this kind of assistance. I means that the company has really lot of funds to have an impact in the community.

Oe way GKG has been confronting this issue is to avoid the wastage of funds, s as to ensure that whatever little is collected, i applied in a way that maximizes the benefit. Oe way this is done is through recycling the old wheelchairs with other children. Tis way, te organization does not need to buy many new equipment to serve a few children. I helps the organization to reach more children with little resources as younger children make of the old wheelchairs while those who have outgrown theirwheelchairs get to be provided with new ones.

Te company has two major sources of income. Te first source of income which accounts to over 80 per cent of total income comes from marathon runners who attract sponsorship. Bsides, GG relies on donations from individuals and corporates and the legacies. Hwever, gven the financial commitments of the organization, ad the dwindling cash flow given the intense competition, i has become important to widen the revenue stream. Fr these te organization going to going to move into digital marketing.

Gven the popularity of various online platforms and the fact that many people frequent this platforms and even use them to raise a lot of money, tere is a huge chance that a well thought out plan will help the organization to raise good sums of money via this channels. Terefore, tis paper is. ..

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