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Digital Marketing

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For different corporations, the social media has been used to create new businesses and there is a high probability that the new entrants are able to develop a niche in the ecosystem of social media. However, it is stated by Culnan, McHugh, and Zubillaga (2010) that social media can be considered as a fad and the businesses will have to wait for some time before the results become evident; it usually takes six months before a company starts making a consistent stream of revenue from the source of social Once revenue starts flowing in, then it becomes more challenging for the organization to maintain its reputation in the digital world.

It needs to ensure that the online customers remain interested in the products and services of the organization.   For different corporations, the social media has been used to create new businesses and there is a high probability that the new entrants are able to develop a niche in the ecosystem of social media. However, it is stated by Culnan, McHugh, and Zubillaga (2010) that social media can be considered a fad and the businesses will have to wait for some time before the results become evident; it usually takes six months before a company starts making a consistent stream of revenue from the source of social media.

Once revenue starts flowing in, then it becomes more challenging for the organization to maintain its reputation in the digital world. It needs to ensure that the online customers remain interested in the products and services of the organization.   In any case, social media or digital marketing is an integral part of communication mix of every organization and it is among the most effective tools for developing cordial relations with the customers so that efficient Customer Relationship Management (CRM) processes can be developed and implemented (Safko & Brake, 2009).

It is a low-cost strategy and allows organizations to develop long-lasting relationships with their valuable customers.   Weber (2007) states that social media is usually the starting point for online marketing but its meaning for the firms goes far beyond the marketing scope as it tends to develop strong bonds with the customers influence potential clients by providing them relevant and up-to-date information about their offerings.   For satisfied online customers, it is extremely easy for promoting their satisfaction to other online users.

This can take place by just clicks and the entire contact list can know that a particular contact is satisfied with the product or service of the organization. This is one of the major advantages for an organisation that have online business pages for customers. As a company’ s social media presence increases in the terms of years, it will become vital it to develop a cross-functional team that will have representatives of all major departments present in the social media business activities such as legal, retail and customer support (Larson, 2009).

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preview essay on Digital Marketing
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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