Platform whereby its customers will be satisfied in using high quality, pllution free and safe automotives developed using state of the art technology. Tis report analyses marketing strategy employed by the Alexander Dennis manufacturing company during the past 4 years. Te main intention is to analyze any find ways of increasing profits made by the company through implementing different ways in digital marketing. Asessing on current digital market strategy employed by the company, te company has utilized the most popular digital marketing tools; sch as use eail marketing, scial media.
Uing the three ways of mechanism the company has recorded a penetration of about 80%, 75% and 68% respectively (Noble 2007). Te success of the company is attributed to the strategy employed of incorporating the manufacturing way of mass production and use of advanced technology. Today, Aexander Dennis ltd is known for building the highest quality of buses in Glasgow. Fuel efficient mechanism and safety are the basic goals that make Alexander today a success. A stated in the Alexander Dennis company plan is to aggressive restructure and be the leading company in the changing model, a well as financing the plan to improve statement of financial position.
Te company non-financial goals are to succeed in its implementations factors and building awareness to boost sales in all output production. By end of financial year 2014, Aexander financial goals are to increase sales from 70% to 90% in automobile and spare sales. The company also focuses on sustainining 60% sales increase of new buses by the end of O trends, Te Company has implemented use of digital technology, trough use of wireless networking and wide use of software processing which has boosted the company’s development and growth.
Ue of state of the art entertainment systems and voice navigation mounted in the buses has boosted the company to be a stand-alone in the area. Cmfortable seats mounted with DVDs and touch screens interfaces has also improved the entertainment of passengers. O technological trends the company has also used non-carbon emitting engines and use of airbags leading to comfort ability the buses.
Te non-carbon emitting engines use sensors that ensure the fuel is full combusted and clean. O cultural marketing, cstomers are stressing use of more advanced car safety measures. I this case the. ..
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