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Developing an e business strategy

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Second goal and objective of the online business is to help focus on the creation of a social community for pet lovers and carers in terms of encouraging the client base to generate feeds, vews and videos on their Facebook wall. Ue of YouTube also contributes in helping in the sharing of videos among social communities. O the physical level, te online store can effectively focus on linking its services with other charity firms, vterinary organizations and also with other pet care firms. Sontaneous level of interaction developed along sources would contribute in the development of community networks.

Te third goal and objective of the online business is to help focus on the development of an effective customer service portal for encouraging the clients to generate their grievances and problems. Aong with the same the business also focuses on generation of a hotline number and also electronic mailing system to generate services to its clients on a 24x7 fashion. Te fifth goal and objective for CareStore4Pets. cm relates to the development of an effective online presence. Te company to enhance its market share and brand awareness in the virtual marketplace through encouraging the flow of larger visitor and consumer traffic to its website.

Tis is achievable in terms of creation of blogs along with social media marketing activities through Facebook and Twitter. Dfferent types of promotional events can be organised by the online store both on the virtual and physical platform to generate considerable awareness for the online store for pets. Ehanced participation in pet shows in the form of sponsorship would further contribute in meeting this Fr the first goal, te CSFs relate to the development of online catalogues to help the clients in selecting the different products and service packs for their pets.

I also consists of adding impulse buying items on the list like dog collars, fods items for the pets and also in helping the customers avail coupons for pet shows. Te development of marketing activities by CareStore4Pets. cm through use of social media platforms contributes in generating large scale penetration for the company in the target market. Dvelopment of applications related desktop and mobile interfaces rightly contributes in helping create media awareness of the online company among target communities.

Ue of such social media platforms for awareness generation contributes in reducing promotional and...

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preview essay on Developing an e business strategy
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
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