As anew entrant in the airline industry, the company will have to contend the stiff competition in the market. Potential threats will be expected to come from seasoned American airlines such as American Airline, US Airways, Delta Airline, Air Canada, United Airlines, JetBlue Airways and Virgin America Airline. These are established companies that now enjoy a larger share of the market. So, they are the ones who will pose a very stiff competition to this new airline. The strengths of the company are that it will use highly qualified professionals conduct its operations.
Besides, it will acquire excellent aircrafts to help in offering transportation services to different parts of the world. The opportunity that awaits it is that it will explore the gap in the passenger and cargo services especially in regions like Asia and Sub-Saharan Africa. Its weakness is that it will not offer a wide range of services. It needs to diversify so as to spread risks. However, the threats will be stiff competition from established airline companies. The new airline company will have to segment its market This will be done based on factors like geographical regions, age and level of income.
The management will have to do this because each segment has specific needs that should be satisfied at all times. So, services will be tailored to suit each of the segments. In order for the new Pleasant Airline to accomplish its goals, it will have to launch a thorough marketing plan. This will encompass prices, distribution, advertising and product differentiation strategies-pricing, product, place. The products will be passenger and cargo services. To coax clients, the will offer exceptionally unique and quality services that can satisfy the needs of all its clients.
In terms of prices, the company will come up with a strategy of charging reasonably fair prices (Shaw, 2012). Moreover, it will have to conduct a thorough marketing for its products. The best strategy to use while promoting its services is advertisement.
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