The first step is immersion, which is the process of gaining a clearer understanding of the aspect at hand that requires intervention. The second step is the ideation stage, which incorporates creation of a credible solution to suit a given situation or to solve a given problem. The third stage of prototyping, a procedure that entails testing the designed solution, product or service to the targeted problem, audience, market, or consumers to see whether it works or not, such as bringing about the solution for the problem. The fourth and last step of design thinking incorporates the development processes, which entail the application of the determined solution, product, or service to the issue at hand.It is imperative to note that the process of design thinking takes on a human centered approach, whereby the key focus of the design process is on the people, the customers, or the problems that these people are facing, as well as their specific needs rather than focusing on a specific technology or other conditions. As such, the key aspect of design thinking is to develop a workable solution to address the issue at hand rather than to develop a new technology just for the sakes of it. Furthermore, the process of determining this human centered approach follows the methods of development such as interviews, observations, prototyping, as well as brainstorming. It also incorporates undertaking innovation at the businesses’ intersections, technological aspects, and people thereby leading to the radical development in a new experience of innovation. As such, the user of the product of a design thinking procedure is the one who decides on the need for existence or establishment of a product, or service, especially through defining the concepts that the product will cover (Leidtka, 2013)Another key element of the design thinking process is the fact that it involves an iterative process of learning. This is because the teams involved in design thinking always adopt an iterative approach at every moment while undertaking their projects. This iterative process incorporates procedures such as the four main steps of design thinking already discussed above. These include the redefinition of the problem at hand, the need-finding process to establish the need of the design thinking procedure, the process of ideation, followed by the process of building or development or prototypes, and lastly testing the finished product with the users or the
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Goodwin, K. (2011) Designing for the Digital Age: How to Create Human-Centered Products and Services. Hoboken, New Jersey: John Wiley & Sons.
Holston, D. (2011) The Strategic Designer: Tools & Techniques For Managing The Design Process. Oregon: HOW Books.
Leidtka, J. (2013) Designing for Growth: A Design Thinking Toolkit for Managers. Washington, D.C: Columbia University Press.
Mootie, I. (2013) Design Thinking For Strategic Innovation: What They Cannot Teach You At A Business School Or A Design School. Hoboken, New Jersey: John Wiley and Sons.
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