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Description and critical evaluation of a company's overall digital marketing efforts

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These ideas enable one to make an overall marketing plan, bt with a good website the number of these strategies can be doubled. Lcated all over Europe, eay has got more than 90 million users worldwide. A a marketing plan, i launched daily email offers service, ad is focusing to push fashion sales. Wth its slogan, ‘ree shipping’, eay has been able to significantly attract sellers and buyers from all over U. I redesigned its website into a super store. Rcently, Sinsbury’s digital marketer, Tnya Lawler joined eBay the vice president in order to boost sales says O’Reilly, 1).

Eay is one of the largest online marketplaces all around the world. I allows trade to occur on local, ntional and even international scale. Tis trade happens through auction listings, by it now basis or through the eBay stores. I has acted as a neutral intermediary between buyers and sellers, hnce referred to as a market maker. Eay oversees trade between a number of goods and services namely; mtors (cars, mtorcycles, bcycles etc. ) fashion, Eectronics, cllectibles or goods, tys and hobbies, jwelry, halth and beauty, dals and gifts and finally, hme, otdoors and décor (Ebay.

Anumber of eBay users find it safer than other online marketplace, i is, terefore, cnsidered a reliable online source for buying and selling of goods and services. Eay offers free shipping within the U. Swhile rival online marketplaces do not offer such service. Eay differentiate itself by getting involved or acting as a mediator between the two parties (buyers and sellers), hnce the idea of auctioning goods and services. Frthermore, has and gives users the opportunity to win one or two items after a specific draw or buy.

Mre so, eay has proven to be a credible and trust worthy source for original and genuine goods over the years it has been in business (O’Reilly, 1. Oly those above the age of 16 years are allowed to own an account with eBay. Eay targets American and European citizens who are ready to buy goods and services that are either new or have been used. I also targets those to sell products to a worthier buyer.

Eay has for a long time had its eye on high school, cllege students and teenagers particularly those that are just starting to live on their own (O’Reilly, 1. I special cases, tose suffering from middle life crisis often find. ..

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