Strategy, “lunder’s established a BI strategy, wich it termed "Plan to Win, "with key metrics centered on place, pople, poducts, ad promotions. Fom there, Punders built standard questions and scorecards for mystery shoppers. They needed a way to accurately measure the customer experience. Tey wanted to review everything from top to bottom from an internal perspective. Te scorecards are now in use in 29,000 of the companys 31,000 stores and are one of the critical reasons behind the companys improved performance the last few years, ad this strategy in contributing in other factors as well, sch as menu changes and expanded hours at many locations” (Britt, Ot 17th 2007).
Te mission of the Plunder’s Company consists of delivering efficiency in all facets of operations which can be achieved efficiently as they have planned to implement BI that would certainly help them to pinpoint all the KPIs which positively assist them to keep track on their progress and standardize all the processes within organization. Sandardization of the product variety plays the vital role to assure quality of Fr example, Punder’s excels in standardization by simplifying each process on cooking food and maintain the same menu nationwide.
I addition, i has excelled in brand equity by having to ensure cooking regularity, sch as food is coherently cooked and size is standardized, al this standardization and accuracy of the process can only be accomplished via precise analysis of business data and monitoring of business processes and this can only be achieved via having strong infrastructure of BI and that’s what Plunder’s strategy is. Punder’s plan is to centralized from all the sources (e.
pint-of-sale (POS) system, euipment monitoring, ec) where all sorts of information, ral-time feeds and legacy information, cn be monitored and analyzed in most efficient and precise way. Punder’s ‘innovate’ project has laid the foundation of such advanced technology and provided capability to handle and monitor all sort of business in most precise and informative way since all the business information needs to be looked in multi-dimensional ways for clear and concise analysis and that’s what exactly Plunder’s is trying to achieve BI implementation their system.
1 Oracle ERP system, wich can handle most day-to-day business functions, wuld serve as the hub. PS and other devices use. ..
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