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The current crisis in magazines- revenue squeeze and technology pressures- will prove terminal. Discuss

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Considering another interesting facet to the argument, Pmlott (2011) confidently states that the electronic media has actually increased the distribution of the simpler and ubiquitous form of communication – flyers, laflets and pamphlets. H terms them as disposable literature and yet fully endorses the evergreen presence of such media. W can extend this argument to the business of magazines. Mgazines are also a disposable form of media. I is quite evident that any of the e-readers or netbooks or laptops which serve as the digital platform for news cannot be conveniently disposed off.

Tey come at a price and they carry substantial status value to the owner. Hnce these technology gadgets are likely to occupy a certain pride of place and accordingly people are likely to keep them away from physical newspapers and magazines of any kind. O the one hand, yu have disposable stale stuff such as yesterday’s newspapers and last month’s magazine; o the other hand, yu have this technology gadget. Oviously, bth merit a different kind of attention. Nw we come to the crux essay.

I is evident that magazines are going through a crisis. Crculation figures have dropped due to lesser off takes from the retail shelves. I addition, te advertising revenue has dropped. Tis is because a lot of advertisers have spread themselves thin, tey are moving out to the internet websites, ptting up flashing banners and focused messages on a plethora of potential sites. Teir hope is that the target customers would be guided from these websites to their product or services, wich could be online or in the world.

the other side, te magazines definitely lose out on their advertising revenues. Terefore their margin pressures build up. I is quite possible that a lot of newly established magazines shut down within a year of operations. Wile analyzing an industry, w look at both sides of the coin. O one side, w have the products and services of the industry, wich in this case is the magazine and its content; o the other side, w have the customers, sppliers and competitors. Snce customers are declining and competition continually rising, pressures persist.

Aditionally, rw material cost pressures add to the burden. Afickle customer base which does not want to commit to a yearly subscription adds to the industry’s woes. Afew decades back, alot of magazine titles used to generate. ..

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