One such factor is intense interaction. A factor that validates the claims that urbanization, modernization and the development in the communication sector have collectively resulted in the creation of a global village thereby possibly killing very many other smaller cultures while fostering the growth and development of one universal culture (Foster, 1985).The mass media is a key agent to the spread of cultures. While one culture gains international acceptance, other less admirable cultures die thereby resulting in a monopolistic culture market, one in which everyone has no other choice but to live according to the reigning culture. The American society is one case scenario. It is common knowledge that indigenous Americans possibly became distinct as other people from different regions across the world settled in the region. The country to this far attracted residents from different regions across the world resulting in an assortment of people with no distinct culture (Berns, 2013). The American people therefore have no specific culture owing to the fact that her resident never possessed one universal culture that can possibly distinct them from the rest of the world. However, the country has the greatest economy and the best media in the world.With the two, the country therefore surrenders its culture to fashion designers and pop stars that dictate the nature of life and hold a significant influence in their fans. Additionally, because of the two the quasi-American culture gains international recognition. Any cultural product from the region gains international popularity within hours owing to the fact that they have quite an influence on the world besides their effective means of communicating their cultures. The country through her innovative population has continuously manipulated the two to hold the culture of the entire world at ransom. This has systematically resulted in a universal monopolistic culture market, one in which everyone has limited choices to make as the society naturally leans towards the American culture. Such a scenario presents a number of negative influences on the society just as explained by the sociologists such as Karl Marx and Ardono among others.The video Merchants of cool portray the actual problem of having no distinct culture. The American society is divided in age sets with every age set presenting a possibly new generation and therefore ascribing to different cultural
Agosto, D. E., & Abbas, J. (2011). Teens, libraries, and social networking: What librarians need to know. Santa Barbara, Calif: Libraries Unlimited.
Berns, R. (2013). Child, family, school, community: Socialization and support. Belmont, CA: Wadsworth/Cengage Learning.
Bradley, F. (2003). Effective transition from young man to manhood. London: Aspen.
Bronfenbrenner, U. (2005). Making human beings human: Bioecological perspectives on human development. Thousand Oaks, CA ; London: SAGE.
Espinoza, C. (2012). Millennial Integration: Challenges Millennials Face in the Workplace and What They Can Do About Them. Yellow Springs. OH: Antioch University and OhioLINK.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. New York: New York Times.
Foster, H. (1985). Postmodern culture. London: Pluto Press.
Michael, B. (2011). World Music: Traditions and Transformations. New York: McGraw-Hill.
Twenge, J. (2006). Generation Me. New York, NY: Free Press.
Watkins, S. C. (2009). The young and the digital: What the migration to social-network sites, games, and anytime, anywhere media means for our future. Boston: Beacon Press.
Please type your essay title, choose your document type, enter your email and we send you essay samples