Whereas, Parson and Shills in1951 defined culture as consisting of an establishment of rules, standards or values that are committed to the adherence of these standards (Luthans & Doh 2012). According to Joynt and Warner, culture is the collective programming of the mind and soul that is shared amongst a certain group of people and unifies them (1996). Culture in simple terms refers to a set of beliefs, customs and common values, shared by members of a particular community or society. The world is a multicultural environment consisting of diverse cultures and subcultures.Different parts of the world consist of different cultures. Factors such as history, ecology, biology, environmental and political issues result in cultural differences across societies (Luthans & Doh 2012). The interrelatedness of these factors contributes the culture governing a group. Members of a particular group share a similar language, customs, traditions and values. Culture consists of two parts. The material form of culture consists of physical objects or artefacts such as clothes, houses or cars. The immaterial part of culture consists of behaviours, beliefs and values (Mohanty 2005). Human beings tend to identify themselves with a particular culture. This culture is majorly the culture that governs their immediate surroundings the moment they are born. Culture is a pervasive concept that is highly important to every individual. People’s thoughts, behaviours and cultures are largely governed by culture.The term cultural identity denotes a sense of belonging, marked by a number of factors such as race, ethnicity, gender and class (Mohanty 2005). Cultural identity is based on a self-conception system of understanding one’s self. The notion of difference is an integral component of cultural identity. Whereas many people identify themselves with a particular National group, some may identify themselves as part of a particular group. For example, a person may identify himself as an American and in some instances he/she may identify themselves as a Latin American. Cultural identity varies across societies. The diversity in cultures can lead to cultural conflict when people from diverse cultures interact.People obtain cultural identity consciously or unconsciously. Conscious development of cultural identity majorly depends on societal
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