Whereas, Prson and Shills in1951 defined culture as consisting of an establishment of rules, sandards or values that are committed to the adherence of these standards (Luthans & Doh 2012). Acording to Joynt and Warner, clture is the collective programming of the mind and soul that is shared amongst a certain group of people and unifies them (1996). Clture in simple terms refers to a set of beliefs, cstoms and common values, sared by members of a particular community or society. Te world is a multicultural environment consisting cultures and subcultures.
Dfferent parts of the world consist of different cultures. Fctors such as history, eology, bology, evironmental and political issues result in cultural differences across societies (Luthans & Doh 2012). Te interrelatedness of these factors contributes the culture governing a group. Mmbers of a particular group share a similar language, cstoms, taditions and values. Clture consists of two parts. Te material form of culture consists of physical objects or artefacts such as clothes, huses or cars. Te immaterial part of culture consists of behaviours, bliefs and values Hman beings tend to identify themselves with a particular culture.
Tis culture is majorly the culture that governs their immediate surroundings the moment they are born. Clture is a pervasive concept that is highly important to every individual. Pople’s thoughts, bhaviours and cultures are largely governed by culture. Te term cultural identity denotes a sense of belonging, mrked by a number of factors such as race, ehnicity, gnder and class (Mohanty 2005). Cltural identity is based on a self-conception system of understanding one’s self. Te notion of difference an component of cultural identity.
Wereas many people identify themselves with a particular National group, sme may identify themselves as part of a particular group. Fr example, aperson may identify himself as an American and in some instances he/she may identify themselves as a Latin American. Cltural identity varies across societies. Te diversity in cultures can lead to cultural conflict when people from diverse cultures interact. Pople obtain cultural identity consciously or unconsciously. Cnscious development of cultural identity majorly depends on societal. ..
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