Women should have the right to choose, not have their life chosen for them because of their sex. Essentially, women must be like men” (Kramarae et al, 1985). While the male concept of women has the ladies all appearing in dresses, speaking softly and dedicating themselves to looking pretty and maintaining a clean home, Joanna’s fight to create a better society is seen as reasonable and heroic against incredible odds. Her vitality is brought out in her relationship with Bobby, her creativity is exposed through her images and her courage is seen in her willingness to stand up to her stifling society as well as her husband when the time comes. Unfortunately, it’s not enough to save her.
The film thus brings out the most dangerous and ugly side of patriarchy as it focuses on the female body as a mere commodity for the male interest, reinforcing the idea that the man is still firmly in control. It is through the media institutions that these belief systems are developed and maintained, continuously redefining roles to be in keeping with the prevailing ideology in spite of changing times and realizations. Cinema and Cultural Changes in Attitudes Regarding Women.
Benokraitis, N.V. & Feagin, J.R. (1999). Modern Sexism. (2nd Ed.). Englewood Cliffs, NJ: Prentice-Hall.
Curran, James and Gurevitch, Michael. (1977) Mass Communication and Society. London: Edward Arnold.
Curran, James; Gurevitch, Michael & Woollacott, Janet. (1982) “The Study of the Media: Theoretical Approaches.” Culture, Society and the Media. T. Bennett, J. Curran, M. Gurevitch, & J. Woollacott (Eds.). London: Routledge.
Douglas, Susan. (1994). “Media: A Girl’s Friend and Foe.” Where the Girls Are: Center for Media Literacy. Available May 25, 2010 from <http://www.medialit.org/reading_room/article573.html>
Parks, J.B. & Roberton, M.A. (1998). “Contemporary Arguments Against Nonsexist Language: Blaubergs Revisted.” Sex Roles.
Riley, Maria. (Spring 1986). “Women: Female Roles Still Distort Reality.” Media and Values. 35 Center for Media Literacy. Available May 25, 2010 from <http://www.medialit.org/reading_room/article194.html>
Seger, Linda. (Winter 1990). “How to Evaluate Media Images of Women.” Media and Values. 49 Center for Media Literacy. Available May 25, 2010 from <http://www.medialit.com/reading_room/article44.html>
Thoman, Elizabeth & Stieber, Dale Ann. (2003). “Growing Up Female in a Media World.” Center for Media Literacy. Available May 25, 2010 from <http://www.medialit.org/reading_room/article130.html>
Viswanath, K. & Demers, David, (Eds.) (1999). Mass Media, Social Control, and Social Change: A Macrosocial Perspective. Ames: Iowa State University.
Please type your essay title, choose your document type, enter your email and we send you essay samples