Digital printing has replaced the making of photocopies that were of low quality and were not that clear enough for detailed representations. Aoption of digital printing can therefore be associated with the significant quality of printing and representation of detailed graphics. I has replaced the less quality printing products from the ordinary printing devices and photocopy machines, were the result could never achieve more quality that original copy. Te old printing machines could never achieve much quality as the digital technology, snce any slight depreciation in quality of copy was always highlighted by the printer.
Dgital technologies have the advantage of using original soft copy material unlike the physical hard copy whose quality can be compromised by handling complications such as creases, dst, ad oil. Hwever, cmpanies operating within the printing industry have not fully embraced the digital printing technology, cnsidering the rather huge costs involved in installing the digital printing devices. Lrge printing companies have been reluctant in installing newer printing devices that can produce large quantities at high speed. Mre over, i relation to huge in installing high-speed digital printing devices, sme companies in the industry generally have a slow pace in innovation and adoption of new technologies other than the modern digital technology itself.
Ttal digital printing represents two percent of the entire printing industry and it is projected to grow minimally in future, cnsidering that there is limited modern digital printing equipment in the whole industry. Cmpanies are reluctant to embrace digital printing technologies consideration the high capital costs incurred in installing digital printing equipment. Prhaps, te long period of time printing is taking to fully adopt the modern digital technology is due to the fact that the printing industry has a long history in industry development such as the printing press alongside quality improvement of printing products.
Nwspaper production, prticular daily newspaper production, cnnot easily adopt digital printing, gven the limited production cycle time required. Te printing industry has come a long way, wth the biggest longstanding development being the innovation of photocopy, wich constituted the foundation of the printing industry (Joss 3). Dvelopment and advances of the day. ..
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