In this way, te restaurants utilize these media as a powerful tool of marketing its products. Te restaurants are spending much in seeing their products are publicized and get to be known by many people. Te use of Medias such as television adverts, rdio advert and social media has been used intensively to help in making the crepes popular among the Japanese population. Te restaurants budget for advertisement and other marketing strategies are put aside knowing that the marketing the business will attract more customers and keep the (scribd.
I japan, tlevision advertisement is done through NHK, wich is the main Japanese broadcasting corporation. Tis is done to ensure majority of the people are reached. Rdio advertisement is done through kawaii radio station. Rdio acts as the best tool to reach nearly the entire Japanese population. Rdio advertisement has no specific time; i can be done any time of the day. Bsiness magazines such as Nikkei business magazines will be used to a tool of advertisement for the Japanese crepe. Tlevision advert is expensive but forms the to ensure the product is publicized.
Te best time for adverting is during night hours when majority of the population is glued on the television for news programs. Te total cost of advertisement will cost the restaurant a total of $10,000 using all means of advertisement. Tis will be costly for the restaurants though it will be worth. I the company is young and has no enough resources, ten the figures spent on television advertisement does not make sense hence the restaurant can use other means of advertisement. promote crepes, te restaurants have resorted to making the products fresh and make them get certified.
T make more promotions, te restaurants offer promotions such as buying one and getting one free or paying less so that they attract more customers to buy their products. Te use of points and tokens has been employed in a way that customers can redeem free crepes or get a discount for being a member. Tis has been made to help in attracting customers back to purchase the products. T ensure customer and the attracts new other customers, te restaurants need to employ good public relations in the business.
Te restaurants must be willing to spend much in ensuring the customers’ needs and comfort is all met. Cstomers are always affected with. ..
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